Associate, Creator Management

Company description

Influential is an AI social data and conversion technology, as well as a Developer Partner of IBM Watson and a Facebook Marketing Partner. Utilizing a network of over 1,000,000 social media influencers as a tactic for distribution, Influential runs both native and paid campaigns on Facebook, Instagram, Snapchat, Twitter, and You Tube for Fortune 500 brands including Walmart, McDonald’s, Pepsi, Nestlé, General Mills, Toyota, Samsung, Sony Pictures and many more.

Influential is the only company that can track deterministic one-to-one in-store foot traffic and sales attribution from paid influencer posts, as well as TV tune-in lift and attribution. Influential is a strategic partner of WME and Oracle’s Moat and has offices in Beverly Hills, New York City, and Las Vegas.

Influential is looking for an experienced Associate to join our Creator Management team. This role will implement the day-to-day creator strategy and campaign execution for Fortune 500 clients. The ideal candidate will support the campaign management team with the development and execution of creator campaigns utilizing our proprietary technology to connect top brands with our broad network of creators. Driven by passion, this role includes full creator management, encompassing tasks from sourcing and negotiation to content creation and day-to-day campaign oversight.

• Be accountable for the overall success of Influential's social campaigns.
• Build and execute creator strategies specific to campaigns, refine current success metrics, and introduce new success metrics.
• Support training of all aspects of planning and audience reporting, use of research tools, as well as the development of writing and presentation skills.
• Liaise between the creator management team and other key internal groups on each account (account management, research/analytics, operations) to ensure client needs are being met.
• Strategically identify talent and creators for campaigns in a way that maximizes ROI and hits brand/client KPIs.
• Manage the vetting process for talent presented to brands to ensure alignment with overall brand safety and campaign-specific criteria.
• Leverage data and insights to successfully position recommended creators to clients.
• Oversee creator casting, negotiation, contracting and content management across brand campaigns.

• 2+ years of experience working in a digital, advertising, or creator marketing environment.
• Exceptional presentation skills and experience working directly with clients.
• Experience working in an agency setting.
• Experience managing and coordinating projects in a fast-paced environment.
• Comfortable working in a startup environment, creating organization and processes where none may already exist.
• Sourcing experience that extends beyond social.
• Knowledge of offline and online space; strong understanding of the relationship between brand, media, and consumer.
• Well versed in the creator space or strong interest in the industry, established network of managers/agents or creator contacts.
• Working knowledge of online performance tracking and brand measurement tools.
• Strong organizational skills with the ability to multitask, detail-oriented with attention to schedules and timelines, and maintenance of records and materials.
• A self-starter who loves collaboration and is open to feedback, comfortable working independently as well as influencing cross‑functional teams.
• Knowledgeable of all major social platforms (Instagram, Facebook, Pinterest, Tik Tok, Twitter, You Tube).
• Stay up-to-date on the latest trends and innovations in the social realm.
• Bachelor’s degree or equivalent experience.

Our Publicis Groupe motto “Viva LaDifférence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of…