Director, Retail Media, Consumer Products Division

Overview

Job Title: Director, Retail Media

Division: Consumer Products Division

Location: New York, NY (Hudson Yards – USA HQ)

Reports To: Divisional Media Lead, CPD

What You Will Learn

This role will be hyper focused on three main areas: strategic planning, measurement and analytics, and budget management. This role will be the main business liaison for all retail media channels across Amazon, Target, Ulta, Walmart, Club, Drug, and Food/Value.

The candidate will direct all retail media campaigns and will act as the hub between all cross functional teams, including hands-on keyboard teams, customer marketing teams, brand media teams, finance and the company’s media AOR. The director will report directly into the division’s Media Lead.

• Lead Brand Strategic Planning in partnership with brand media teams and, and lead the planning process across all customers for division’s brand portfolio
• Work closely with marketing and commercial teams to ensure comprehensive briefing of brand short-term and long-term goals
• Liaise with brand media leads to help deliver annual channel mix recommendation and quarterly tactical plans
• Collaborate with audience strategist to leverage 1P data for more efficient consumer targeting, collaborating with CDMO on any strategic clean room opportunities
• Focus on innovation and first to market opportunities
• Support CDMO and division on JBP conversations with partners
• Lead Retail Media Measurement and Insights Program
• Support the formulation and roll out of the media learning agenda
• Liaise closely with HOK teams to produce monthly reports with strong takeaways and actionable considerations
• Proactively work with all relevant insights tools to share data that can impact go to market strategy
• Coordinate closely with division’s measurement lead to roll out annual MMM research project, including briefing with cross functional teams to understand business questions, and to report annually on media’s contribution to incremental sales
• Facilitate conversations with commercial teams and measurement lead on any commercial constraints that might impact company wide planning tools
• Lead Retail Media Budget Management in partnership with Brand Media teams
• Work closely with finance and brand controllers to manage Pure Media spends in P&L
• Liaise closely with leadership on approving monthly roll up of budgets Key Challenges, Issues and Complexity
• In an ever-changing digital environment, in order to be responsive to business needs, you must be skilled at executing within tight time frames with excellent attention to detail and accuracy.
• As a multiple category division, you must have a strong data-driven POV that can be clearly communicated, supported and defended.
• Organization Structure and Key Working Relationships
• Reports into CPD Media and works closely with CPD Brand Media Strategists
• Interfaces with multi-div, division and brand stakeholders as a key point of contact and group expert for eRetail media
• Key point of contact for Media Agency (BCL) and eRetail Media partner account teams
• Liaise with Finance, Marketing, and Media Agencies to ensure all media investments are correctly captured for each retailer campaign and program

• Analytical:
  The candidate must be comfortable with large data sets and have advanced analytical skills for deep analysis of search trends, campaign performance, competitive analysis, and an understanding of KPI optimization opportunities
• Intellectually Curious:
  The candidate must be someone who loves data, shows curiosity about the “why”, is hungry to learn, and is naturally inquisitive
• Strong communicator:
  Must be able to present complex material to a diverse group of marketers and stakeholders in both written and verbal form. Ability to interact and present to all levels of the organization, including top management, sometimes taking complex concepts and distilling it down into simple prose
• Collaborative:
  Ability to work in a fast-paced environment and cross-functionally between Ecommerce, marketing, CRM, agency of record, global and corporate teams to help ensure maximum performance of campaigns

• Amazon Ads: AAC, Amazon DSP, Managed Service
• Criteo Ads – search…