Media Manager; Media Buying​/Planning

Vayner Media is a global integrated creative and media agency, built for today's consumers. As the Modern Agency of Record, it understands the nuances of today's attention landscape, empowering brands to win attention, drive relevance, and deliver business results. Founded in 2009 by Gary Vaynerchuk, the independently owned agency operates in 15 offices worldwide, including Amsterdam, Bangkok, Chicago, New Delhi, Kuala Lumpur, London, Los Angeles, Mexico City, Miami, New York, Tokyo, Toronto, Singapore, and Sydney.

Vayner Media is part of the Vayner

X family of companies.

The Sasha Group is a Vayner

X company founded in 2019, infused with entrepreneurial DNA and built by folks with decades of Fortune 500 expertise. We teach, guide, and execute present‑day brand building for ambitious businesses of all sizes to unlock meaningful growth. In a world that’s constantly changing, we build brands that win hearts in our vision of a future full of beloved brands.

In addition to marketing services, our education products provide knowledge, tactics, and strategies to business leaders through in‑person and virtual events and weekly content delivery. We also offer consulting packages to guide businesses through their journeys with our expertise and network.

The Media Manager drives digital media campaign success from strategy to execution. This hybrid role blends planning and hands‑on buying, requiring expertise in developing and implementing innovative media strategies, leading a team, and delivering exceptional client results. The Media Manager acts as a key marketing partner to clients, providing strategic guidance, fostering relationships, and ensuring effective media investments.

• Manage the full campaign lifecycle, from initial strategy and client consultation on media approaches, platform nuances, and ad operations (to maximize ROI) to hands‑on buying, budget management, and ongoing performance optimization.
• Develop and deliver comprehensive, data‑driven media strategies that encompass planning, execution, and optimization across digital platforms to achieve client goals.
• Oversee media plan execution, proactively identifying opportunities to improve campaign performance, troubleshooting issues, and managing ad technology vendors.
• Create deliverables such as quarterly decks and performance recaps, and monitor campaign performance to derive insights and implement data‑backed optimizations.
• Provide excellent client service, including proactive communication, strategic guidance, and the cultivation of strong client relationships.
• Lead and mentor a team of Media Analysts and Senior Media Analysts, fostering growth, a collaborative culture, and high‑quality work.
• Oversee team performance, deliverables, and workflows, implementing process improvements and optimizing structures to maximize output.
• Collaborate with internal teams (Insights & Strategy, Creative, Management, Analytics) to develop omnichannel media strategies.
• Contribute to agency growth by identifying opportunities to offer additional services to existing clients and introduce new clients.
• Maintain relationships with media vendors and develop platform, publisher, and brand partnerships.

• 4-5+ years of media agency experience managing and executing across digital platforms
• Experience buying and planning across multiple digital media channels with depth in a majority of the following:
  • Social:
    Facebook/Instagram, Twitter, Snapchat, Pinterest, Linked In, Tik Tok
• Fluency with analytics, attribution, and measurement systems (e.g., Google Analytics, MOAT/IAS/Double Verify).
• Strong analytical and problem‑solving skills, with the ability to identify opportunities and recommend effective solutions.
• Proficiency in Excel (pivot tables, V‑Look Ups, macros) and ability to work in‑platform.
• Ability to present complex information clearly and concisely, and distill actionable insights.
• Proven ability to provide constructive feedback, advocate for the team, and deliver kind candor.
• Ability to work independently and manage multiple projects simultaneously.
• Demonstrates a collaborative, empathetic, and proactive approach,…