Social Media Content Creator & Community Manager
Listed on 2026-02-05
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Marketing / Advertising / PR
Social Media Marketing, Digital Marketing, Marketing Communications, Creative Advertising / Marketing -
Creative Arts/Media
Digital Marketing, Creative Advertising / Marketing
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Social Media Content Creator & Community ManagerKate Spade
New York City, NY, US
Kate Spade New York Social Media Content Creator & Community ManagerSince its launch in 1993 with a collection of six essential handbags, Kate Spade New York has always been colorful, bold, and optimistic. Today, it is a global lifestyle brand that designs extraordinary things for the everyday, delivering seasonal collections of handbags, ready-to-wear, jewelry, footwear, home décor, and more. Known for its rich heritage and unique brand DNA, Kate Spade New York offers a distinctive point of view and celebrates communities of women around the globe who live their perfectly imperfect lifestyles.
Kate Spade New York is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible.
Job Title:Social Media Content Creator & Community Manager
Primary
Purpose:
We are looking for a social media expert to join the Kate Spade New York communications team who loves fashion, data and creating content.
The core areas of focus for this role are as follows:
Social Media Strategy & Content Creation – The Social Media Manager will focus on strategizing, planning and creating content for Kate Spade New York’s social channels prioritizing Tik Tok, Instagram, Youtube, and Pinterest. Must also be very proficient in Facebook, Snapchat and Twitter, ensuring that the brand values and voice pull through in content and storytelling across all platforms.Community Management – The Social Media Manager will grow Kate Spade New York community through the creation and execution of compelling content and engagement around marketing messages that align with company-wide initiatives.
The successful individual will leverage their proficiency in Social Media to...
PLANNING & MANAGEMENT
- Plan, curate, and schedule daily posts across all platforms with a focus on Instagram and Tik Tok
- Manage day-to-day social listening across social platforms including engaging daily with the ksny online community in a meaningful way – seeking out conversations outside of the ksny owned platforms to tap into culture and be perceived as relevant by Gen Z
- Create weekly and monthly editorial content calendars working in advance to align with main marketing messages and storytelling initiatives
- Collaborate with the PR, Influencer Marketing teams and greater marketing team on branding initiatives, establish and execute strategic social strategies and campaigns for new launches, events, and brand partnerships
- Stay ahead of key industry trends, competitive insights and emerging social and digital platforms and best practices. Constantly explore and evaluate new social platforms, tools, services and vendors and provide recommendations
- Work with the Senior Director to manage and track the social media budget for agency fees, and publishing and analytics tools
- Must possess compelling content creation abilities and video editing skills to produce social content for the following platforms, with emphasis on video content: IG stories, IG Reels, Tik Toks, Pins etc.
- Align with creative to facilitate social-specific asset requests through collaboration with the ksny internal team, content creators, and influencers
- Conceptualize and lead the implementation of compelling content and programs across various social platforms that engages and communicates effectively with our audiences
- Own weekly, monthly, and ad hoc social reporting in partnership with our listening platform partner
- Utilize information in future marketing decisions, allowing data to influence planning
- Analyze effective benchmarks for measuring performance and impact of social media efforts in order to determine campaign effectiveness through relevant monitoring tools
Social Media is a key business priority at Kate Spade New York and therefore the Social Media Manager will be fully supported by an in-house team as well as a full service social media agency. The Social Media Manager will report to a Senior Director of Communications and work in a collaborative team…
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