Senior Manager, Integrated Marketing

Overview

About Us Betches Media is the ultimate digital media and lifestyle destination for women. As a pioneer in the humor and entertainment space, we’ve built a powerful platform that connects with over 250M fans across social media, podcasts, web, events, and e-commerce. Our funny, honest, and candid approach resonates with women globally, creating a one-of-a-kind community. Now as a part of LBG Media, Betches is in an exciting new chapter, leveraging the global reach and innovation of our parent company to push the boundaries of creative media.

This is your opportunity to be at the forefront of shaping the future of Betches Media and propel the brand through its next phase of growth.

Betches Media is looking for a Senior Manager, Integrated Marketing to help shape how brands connect with Gen Z and millennial women. You’ll live at the intersection of comedy and conversion, leveraging Betches’ signature tone to deliver high ROI for partners. In this role, you’ll be a key driver of our presale process, leading the development of culturally-fluent, insights-backed pitches that help brands show up meaningfully across Betches’ social, digital, vodcast, and experiential platforms.

You’ll own the creation of custom pitch materials end-to-end: from ideation and strategic framing to creative concepting and deck-building. Working cross-functionally with Sales, Branded Content, Talent, Sales Planning, Editorial, Account Management and more, you’ll help engineer cross-platform brand partnerships that feel unmistakably Betches, while also satisfying client KPIs. This is a role for a creative, big-picture thinker who thrives in fast-paced environments, loves turning insights into storytelling, and knows how to balance culture, creativity, and commercial impact.

This role reports to the Head of Integrated Marketing, VP, Creative Solutions.

• Lead innovative, insights-driven proposals rooted in Betches tentpoles & IP that are amplified across social, digital, vodcast, and experiential activations.
• Conceptualize and package bold campaign ideas into visually compelling, strategically sound presentations that inspire clients and partners.
• Reimagine Betches IP into scalable, custom, multi-platform campaigns that elevate our signature franchises and formats.
• Collaborate closely with Sales to respond to RFPs, develop proposals, and co-pitch in meetings to effectively deliver Betches Media and LBG best-in-class sponsorship opportunities.
• Work hand-in-hand with Branded Content to develop custom programs and series that fuse Betches’ unique POV with cultural trends to drive new and repeat business.
• Spearhead storytelling, ensuring every proposal is clear, cohesive, visually dynamic, and aligned with Betches Media and LBG brand voices.
• Own pricing and packaging conversations, including margin management and COGs, to ensure ideas are as strategic and scalable as they are creative.
• Manage a high volume of inbound and proactive RFPs with a self-starter attitude, translating large budgets and complex asks with creative clarity.
• Oversee cross-functional workflows to ensure seamless execution and clean handoffs to post-sale and account management teams.
• Continuously innovate on how we show up in the market, bringing fresh thinking to our digital, social, and experiential initiatives.

• 5–7 years of experience in integrated marketing, presale strategy, or brand partnerships at a digital publisher, media company, or similar environment
• Proven experience leading the presale process and building custom, paid digital and event proposals from the ground up
• A creative, collaborative mindset with strong instincts for storytelling, strategy, and cultural relevance
• Exceptional design sensibility and deck-building skills, with the ability to translate big ideas into clear, compelling narratives
• Fluency in the digital media landscape including KPIs, impressions, CTR, CPMs, eCPMs, engagement metrics, and online measurement (uniques, pageviews, visits, etc.)
• Comfort translating client objectives into actionable, audience-first campaign strategies
• Proficiency in Google Suite, Canva, Asana, and PowerPoint…