Manager, Integrated Marketing

Overview

#We Are Paramount on a mission to unleash the power of content... you in? We've got the brands, we've got the stars, we've got the power to achieve our mission to entertain the planet - now all we're missing is... YOU! Becoming a part of Paramount means joining a team of passionate people who not only recognize the power of content but also enjoy a touch of fun and uniqueness.

Together, we co-create moments that matter - both for our audiences and our employees - and aim to leave a positive mark on culture.

As the Manager of Integrated Marketing, you will play a key role within CBS Stations' Sales Marketing team reporting directly to the Director of Integrated Marketing. Your primary responsibility will be to support the execution of integrated marketing strategies, collaborating closely with the marketing team and various cross-functional departments to deliver unique sponsorship opportunities across our Linear and Streaming inventory and integrations.

• Marketing Campaign Execution:
  Assist in the planning, coordination, and execution of integrated marketing campaigns to align with the overall marketing strategy set by the Director of Integrated Marketing.
• Sponsorship Development Support:
  Collaborate with the Director and marketing team to contribute innovative ideas and assist in the creation of compelling sponsorship packages tailored to meet advertisers' objectives
• Client Engagement:
  Support client engagement efforts by assisting in building and maintaining relationships with key clients and agencies and providing exemplary customer service.
• Campaign Coordination:
  Help oversee the day-to-day management of marketing campaigns, ensuring all elements are delivered correctly and on schedule.
• Collaborative Efforts:
  Work closely with the marketing team, Local Ad Sales teams, and Television stations to ensure seamless integration of sponsor ships within Linear and Streaming content.
• Creative Content Review:
  Contribute to creative content review and provide feedback to ensure all marketing materials align with the company's brand and messaging.
• Performance Analysis:
  Assist in monitoring campaign performance, gathering data insights, and preparing reports to evaluate performance and optimize marketing strategies.
• Industry Research:
  Stay updated with industry trends, competitor activities, and emerging marketing opportunities to share valuable insights with the team.

• Experience:
  
  Minimum of 3-5 years of experience in marketing, advertising, or related roles, with exposure to integrated marketing within the media industry being a plus.
• Collaborative Approach:
  Strong team player with impressive interpersonal and communication skills, able to work effectively with cross-functional teams.
• Marketing Knowledge:
  Basic knowledge of integrated marketing strategies, advertising, and sponsor ships, with a willingness to learn and grow within the role.
• Client-Focused:
  Customer-centric mindset, with a passion for delivering extraordinary client experiences and building lasting relationships.
• Organizational
  
  Skills:
  
  Exemplary organizational and project management skills to handle multiple tasks and priorities simultaneously.
• Analytical Abilities:
  Basic data analysis skills to gather insights and assist in data-driven decision-making processes.
• Creative Thinking:
  Ability to contribute creative ideas and concepts to enhance marketing campaigns and deliver impactful results.
• Adaptability:
  Ability to thrive in a fast-paced and dynamic environment, adapting to changing priorities and market trends.

CBS News and Stations brings together the power of CBS News, 28 owned television stations in 17 major U.S. markets, the CBS News Streaming Network, CBS News Streaming local platforms, local websites and , under one umbrella. CBS News and Stations is home to the nation's #1 news program 60 MINUTES, the CBS News Streaming Network, the first 24/7 digital streaming news network, the award-winning broadcasts CBS MORNINGS, CBS SATURDAY MORNING, the CBS EVENING NEWS, CBS SUNDAY MORNING, CBS WEEKEND EVENING NEWS, 48 HOURS and FACE THE NATION WITH MARGARET BRENNAN.

CBS News and Stations provides news and information for the CBS Television Network, , CBS News Radio and podcasts, Paramount +, all digital platforms, and the CBS News Streaming Network, the premier 24/7 anchored streaming news service that is available free to everyone with access to the internet. The CBS News Streaming Network is the destination for breaking news, live events, original reporting and storytelling, and programs from CBS News and Stations' top anchors and correspondents working locally, nationally and around the globe.

CBS News' streaming services, across national and local, amassed more than 1.01 billion streams in 2021. Launched in November 2014 as CBSN, the CBS News Streaming Network is available on 30 digital platforms and apps, as well as  and Paramount+. The service is available live in 91 countries. CBS News and…