Senior Manager, Global Fan Engagement Marketing – Brand Initiatives

Overview

The National Football League (NFL) is seeking a passionate, innovative marketing leader to serve as Senior Manager, Global Fan Engagement Marketing – Brand Initiatives within the league’s Global Fan Engagement Center of Excellence. This role is responsible for executing 1:1, signal-based brand marketing that deepens fan connection, drives sustained engagement, and reinforces the NFL’s global brand across markets, moments, and platforms.

The Senior Manager will design and deliver omni-channel 1:1 marketing programs across email, SMS, push, in-app, and web, supporting global brand initiatives, tentpole moments, and always-on engagement programs. Sitting at the intersection of fan data, creative strategy, and marketing technology, this role ensures that brand storytelling is personalized, timely, and consistent across the fan journey. Working closely with partners across Brand Marketing, Sponsorship, Licensing, Events, Data & Analytics, Mar Tech, Clubs, and partners, this role helps operationalize personalization at scale while maintaining brand integrity, fan trust, and message relevance globally.

• Execute global 1:1 brand initiatives that deepen fan engagement and strengthen emotional connection to the NFL across markets and platforms.
• Develop and govern enterprise contact and messaging strategies, ensuring consistent brand voice, frequency, and relevance across League, Club, and Partner communications.
• Design and activate signal-based journeys leveraging behavioral, engagement, and contextual data to deliver personalized brand experiences across email, SMS, push, in-app, and web.
• Partner with Brand Marketing and Product Marketing to integrate 1:1 campaigns into tentpole moments (Kickoff, Draft, Super Bowl) and evergreen brand programs.
• Collaborate with Data & Analytics to apply segmentation, insights, and testing frameworks that continuously improve engagement and retention outcomes.
• Activate the Mar Tech ecosystem (CDP, journey orchestration tools), supporting AI-driven personalization, dynamic content, and scalable execution.
• Lead day-to-day campaign execution, from intake and planning through deployment, QA, and post-campaign reporting.
• Design and implement A/B and multivariate testing across creative, messaging, cadence, and channels to drive continuous improvement.
• Partner cross-functionally with internal teams, Clubs, agencies, and vendors to deliver integrated, on-brand campaigns at scale.
• Ensure compliance with data privacy, consent, and regional regulations across global markets.

• 7+ years of experience in CRM, lifecycle marketing, or 1:1 engagement marketing, ideally within global or matrixed organizations.
• Hands-on experience executing omni-channel campaigns across email, SMS, push, in-app, and web.
• Working knowledge of CDPs and marketing automation platforms (Adobe Experience Platform, Journey Optimizer, Campaign, SFMC, or equivalent).
• Strong understanding of brand marketing principles, fan engagement metrics, and lifecycle performance KPIs.
• Experience collaborating across Brand, Data, Mar Tech, and Commercial teams.
• Comfort operating in fast-paced environments tied to live moments, tentpoles, and global calendars.
• Bachelor’s degree required.

• A brand-first marketer who understands how personalization enhances storytelling without diluting brand equity.
• Highly organized with strong project management skills and attention to detail.
• A clear, proactive communicator who can manage dependencies and align stakeholders effectively.
• Curious and adaptable, with enthusiasm for learning new tools, technologies, and approaches.
• A collaborative team player who thrives in cross-functional, global environments.
• Comfortable balancing structure with flexibility in a role that may require responsiveness outside standard hours due to live events and global time zones.
• A genuine sports fan, with passion for the NFL and the role fandom plays in building lifelong relationships.

This job posting contains a pay range, which represents the range of salaries or hourly rates that the NFL believes, in good faith, at the time of…