Associate Director, Strategy

Overview

RAPP New York is looking for an Associate Director, Experience Strategy to join our award-winning Experience Strategy team.

We are RAPP – world leaders in activating growth with precision and empathy  a global, next-generation precision marketing agency we leverage data, creativity, technology, and empathy to foster client growth. We champion individuality in the marketing solutions we create, and in our workplace. We fight for solutions that adapt to the individual’s needs, beliefs, behaviors, and aspirations.

We foster an inclusive workplace that emphasizes personal well-being.

At RAPP, our fearless superconnectors help to create value from personal brand experiences by focusing on three key areas: connected data, connected content and connected decisioning.

Our data analysts identify who that person is, our strategists understand what they want, and our award-winning technologists and creatives know how to deliver it – ensuring we’re able to activate authentic customer connections for our clients.

Part of Omnicom’s Precision Marketing Group, RAPP is comprised of 2,000+ creatives, technologists, strategists, and data and marketing scientists across 15+ global markets.

We’re seeking a strategic leader with expertise in customer experience and CRM, a passion for interesting brands, and a talent for sparking fresh ideas. You ll provide day-to-day leadership in a dynamic, diverse agency environment, managing and coordinating project planning, team assignments, and strategic recommendations for key clients.

• Lead strategy across multiple clients, becoming an expert on their consumers, business models, brands, categories, and value propositions.
• Partner with business leadership, creative teams, project management, marketing technology experts, and external partners to translate client goals into actionable strategic plans and cohesive executions.
• Guide and inspire the team/junior strategists, providing clear project direction and ensuring tactical work is executed effectively, insightfully, and on time.
• Serve as a collaborative leader on client teams, facilitating design thinking workshops, creative development sessions, reporting discussions, and strategic presentations.
• Develop and deliver creative briefs that inspire bold, insight-driven work and align with business objectives.
• Devise integrated content and communication strategies that personalize at scale, driving engagement across diverse customer segments.
• Become deeply familiar with and apply advanced research tools and methods—including applied listening, digital ethnography, and syndicated research—to surface insights that drive meaningful action.
• Partner with marketing technology and science teams to leverage marketing automation platforms like Salesforce Marketing Cloud, Adobe Experience Cloud, to deliver data-driven, measurable customer experiences.
• Ensure strategies account for integrated experience delivery, understanding how paid, owned, and earned media operate together to build cohesive brand ecosystems.
• Contribute to the continued growth and evolution of the strategy practice—shaping process, tools, and thought leadership.
• Present strategic recommendations to senior clients with clarity, confidence, and storytelling finesse.

• Bachelor’s Degree in a related field or equivalent experience
• 8+ years of experience in marketing, digital, CRM, media, advertising, or management consulting.
• Proven ability to lead a team and mentor junior strategy talent.
• Demonstrated excellence in writing, editing, and collaborating on internal strategic and creative materials.
• Proficiency in research tools and data sources such as Nielsen, Mintel, Forrester, and others.
• Strong capability in narrative creation and simplifying complex challenges into clear, actionable insights.
• Track record of delivering high-quality work independently, on time, and above expectations.
• Understanding of marketing technology/automation ecosystems—including Salesforce Marketing Cloud, marketing automation platforms, customer data platforms (CDPs), and analytics frameworks.
• Experience developing omnichannel strategies that align paid,…