App User Acquisition Consultant; Part-Time

Time Commitment: Fractional, up to 10 hours/week

Engagement: 30-day test engagement (with potential to extend)

My client is a founder-led, NYC-based app that helps people discover unique stores, in-store events, and curated neighborhood itineraries.

The team is seeking an App User Acquisition Consultant to design and execute lean, experimental user acquisition tests across mobile channels.

This is a hands-on, execution focused role for someone who has worked with early-stage consumer apps, is comfortable operating with limited data and small budgets, and enjoys testing quickly to uncover real signals.

• Launch and manage lean paid acquisition tests across mobile channels, including:
• Instagram
• Tik Tok
• Reddit
• App Store / Apple Search Ads
• Own the full funnel from ad → install → account creation
• Test messaging, creative, and targeting to improve conversion
• Monitor performance and iterate quickly based on results
• Identify early signals around what’s working and what’s not
• Share clear insights and recommendations on:
• Which channels are worth investing in
• What messaging converts
• What’s worth scaling vs. stopping

• App acquisition specialist with experience at early-stage startups and consumer apps (marketplaces a plus)
• Comfortable working with very small budgets
• Strong experience in paid ads, UA testing, and performance channels
• Data-literate and execution-focused
• Comfortable with ambiguity and limited historical data
• Experience in consumer, retail, events, or NYC-centric products is a plus

• Multiple acquisition tests launched across key channels
• Clear signals on performance and conversion
• A repeatable testing framework the team can continue to build on
• Practical guidance on where to focus future spend and effort