Social Media Specialist

Job Title: Social Media Specialist, Digital.

Department: Public Relations (Blue Engine)

Reports to: Senior Vice President, Digital

The Social Media Specialist will execute day-to-day digital strategies for client campaigns, including organic social media content, executive thought leadership, and paid social media with oversight from senior team members. This role requires strong project management skills, attention to detail, and the ability to work within a larger client team to deliver results.

• Execute digital strategies for client campaigns across healthcare, real estate, and executive channels, and paid social media
• Track and report on client social media performance, providing insights for optimization
• Work with senior team members to refine and optimize strategies
• Collaborate with creative, internal and client teams to ensure success
• Manage relationships with client and internal partners
• Oversee community management on social media platforms, engaging with audiences to foster brand loyalty and encourage engagement
• Lead client content calendar creation, ensuring content aligns with client brand voice, public relations, investor relations and marketing goals
• Ensure all strategies and work are reviewed by the SVP, VP, and/or Director of Digital to ensure alignment within ICR and client goals and standards
• Assist in business development efforts, including proposal creation and client pitching as assigned

• 1-3 years of experience in digital marketing
• Completed Bachelor's Degree at time of application
• Strong understanding of social media platforms, digital tools, and campaign metrics (Sprout, Tagger, Brandwatch, etc.)
• Detail-oriented with strong project management skills
• Ability to collaborate across teams and manage multiple projects simultaneously