Senior Account Manager, Social

Overview

Hudson Rouge (a VML company) is a luxury boutique marketing and communications agency that works solely on luxury brands and is the exclusive agency of record for the Lincoln Automotive business across all channels. We combine brand strategy, media strategy, activation, digital, social, earned media, production and analytics to provide exquisitely crafted creativity. We are a small group of people spread across several offices — New York, Detroit, Shanghai, Toronto, and Mexico City — and we care for each other as much as we care for our clients.

We are an agency that prides itself on doing the un-usual, and we also look for unusual talent: people who are excited about doing their best work and want to grow with us.

We’re seeking a strategic and highly organized Senior Account Manager, Social to lead social‑first and integrated advertising initiatives for a luxury automotive brand. This role requires strong cross‑channel social expertise, excellent client leadership, and the ability to guide complex, multi‑team programs from idea to execution. You will be a key connector between social, creative, media, analytics, and production teams—ensuring that social plays a meaningful and measurable role across campaigns, especially around sales events.

Client Leadership & Strategy

• Serve as the primary day‑to‑day client lead for social media programs, building strong relationships and representing the agency’s strategic POV.
• Lead social‑first content integration within broader paid media campaigns, with a focus on sales events and brand moments.
• Lead the development of organic social campaigns, ensuring alignment with brand strategy, business goals, and paid/organic synergy.
• Apply a deep understanding of all social disciplines—paid media, social listening, organic calendar planning, content creation, influencer marketing, community management, and social reporting—to guide strategic direction and client conversations.

Campaign & Execution Oversight

• Oversee development and execution of social advertising campaigns, ensuring accuracy, quality, and seamless delivery.
• Support content production, working closely with producers, business managers, vendors, and creative teams to bring social‑first ideas to life.
• Manage Tier 3 social support, including asset sharing, strategic guidance, and training for regional and dealer teams.

Reporting & Insights

• Lead integration of paid social reporting into the broader cross‑channel reporting framework.
• Collaborate with analytics and social teams to synthesize insights from paid, organic, influencer, and community efforts into actionable recommendations.

Budget & Financial Management

• Own day‑to‑day financial management for the account, including budget tracking, forecasting, billing documentation, and reconciliation.
• Ensure accuracy and financial accountability across all social and integrated work streams.
• Serve as the main point of contact for vendors and external partners, facilitating recurring meetings, next steps, and streamlined communication.
• Support influencer, production, and technology partners to ensure deliverables and timelines are met.

• 5+ years of agency experience, ideally with luxury, automotive, or high‑performance brands.
• Deep understanding of all social media capabilities—from paid and organic to influencers, community management, reporting, and listening.
• Exceptional communicator with strong client‑facing experience and the ability to synthesize complex ideas clearly.
• Highly organized, detail‑oriented, and skilled at managing multiple projects and stakeholders simultaneously.
• Comfortable navigating budgets, scopes, and financial processes.
• A proactive problem‑solver with a collaborative mindset and passion for high‑quality, social‑first work.
• You are a strategic, solutions‑oriented account leader who brings clarity, judgment, and foresight to client and internal environments.
• You think beyond the immediate task, balancing day‑to‑day execution with long‑term business and client objectives.
• You thrive in dynamic, fast‑paced environments, comfortably navigating evolving goals and adapting processes and workflows as priorities shift.
• B…