Manager, Marketing / Advertising / PR
Listed on 2026-02-01
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Marketing / Advertising / PR
Digital Marketing, Marketing Strategy
Location: New York
At Grubhub, we champion restaurants from coast to coast. Restaurants sit at the heart of communities. It’s our mission to strengthen their roots, deepen their connections, and increase the positive impact they have on people and society.
Grubhub, part of Wonder, delivers the best local, authentic cuisine right to diners’ doors—and new customers and billions in revenue to local businesses. Featuring over 375,000 merchants in over 4,000 cities nationwide, our innovative technology, user-friendly platforms, and streamlined delivery capabilities have made us an industry leader in the world of online food ordering.
Since we opened our doors in 2004, Grubhub has been opening doors all across the country. Bakery doors in Hyde Park, jibarito joint doors in Queens, and doors of opportunity all across the country. Join our team and help us open more.
About The OpportunityGrubhub+ is a national subscription based loyalty program with millions of members across Grubhub and Seamless brands. This is a multi-faceted role responsible for developing cohesive go-to-market (GTM) strategies, from generating market and consumer insights and building business cases, to managing end-to-end execution campaigns/features. Reporting to the Director, Loyalty, you will work closely with cross-functional partners (product, analytics, CRM, creative, channel owners), and drive alignment with stakeholders and senior leadership.
As an experienced loyalty marketer, you enjoy obsessing over customer behavior and are excited to deliver results. Grubhub is a high-tempo, hybrid workplace with team members based in both Chicago or New York.
- Lead vision, development, and execution of cohesive data-driven strategies to enhance the value and benefits of the membership program.
- Collaborate cross-functionally, serving as the connective tissue across Product, Marketing (CRM, Paid, Organic, Earned, Brand, Creative, Partner marketing), Analytics, Finance, Legal, Logistics, and Care teams to deliver high-impact, customer-centric initiatives.
- Develop deep subject matter expertise of the Grubhub+ loyalty program and associated functions, including product features and considerations, compliance, marketing implementation, and KPIs associated with program acquisition, activation, engagement, and retention.
- Lead integrated GTM planning & execution, develop go-to-market strategies and full-funnel campaigns—from initial concept through planning, budgeting, and execution—that drive high-impact growth leveraging owned, paid, earned, and in-product channels.
- Generate market, competitive, and consumer insights. Monitor loyalty landscape, cultural trends, and competitive strategies to anticipate market shifts.
- Serve as the voice of the consumer. Deeply understand customer motivations, barriers, and lifecycle behavior; surfacing insights that shape both marketing and product roadmaps and decision-making.
- Identify opportunities and gaps through monitoring KPIs & data for trends and opportunities, interpreting data into actionable insights, impact sizing and forecasting, partnering with analytics to generate in depth analysis, and conducting user research.
- Develop data-based business cases, leveraging insights and data to craft compelling, fiscally responsible pitches, translating business needs into actionable strategies, features, or campaigns. Demonstrate knowledge of experiment design, performance and impact analysis, and ability to deliver against goals and budgets.
- Test, optimize, and distill data into actionable insights and rapidly iterating to learn optimal growth drivers for the membership program. Continually optimization efforts to improve future performance.
- Use data and compelling storytelling to influence stakeholders and champion ideas across the business.
- 6+ years of experience in product marketing or loyalty marketing, ideally owning a consumer subscription or membership program/product, or marketing experience in integrated campaign management, Growth, CRM, or Brand, owning and executing on end-to-end marketing initiatives and campaigns.
- Ability to understand and use data and insights to drive…
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