Product Marketing Manager, Global Apps Marketing

Product Marketing Manager, Global Apps Marketing

Google – New York, NY, USA

Experience driving progress, solving problems, and mentoring more junior team members; deeper expertise and applied knowledge within relevant area.

• Architect the product positioning, narrative, and engaged differentiation for the suite of Apps products.
• Build and scale global multi-channel campaigns, managing creative agencies to develop high-impact assets that promote feature adoption.
• Apply growth marketing principles to design comprehensive testing plans and experiments that drive user acquisition.
• Track campaign performance data to measure success, optimize active programs, and inform future product strategies.
• Serve as a subject matter expert, aligning stakeholders across the organization to achieve portfolio perception and adoption goals.

• Bachelor's degree or equivalent practical experience.
• 4 years of experience in marketing working across one or more marketing fields (i.e. growth, product marketing, brand marketing, social).
• Experience managing cross-functional or cross-team projects.

• Ability to structure and articulate program value to executive stakeholders.
• Ability to influence across organizational levels and departments.
• Ability to translate research and data insights into strategic marketing value.
• Ability to coordinate multiple complex work streams.
• Excellent project management, communication and investigative skills.

Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base.

This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.

As a Product Marketing Manager, you will guide product positioning and growth marketing for the Apps portfolio, owning the life-cycle from strategic conception to global scale. You will define the narrative, mobilize creative partners, and engineer testing frameworks to drive product perception and adoption.

As a strategic thought leader, you will orchestrate multi-channel go-to-market (GTM) campaigns, translating complex data into actionable insights. You will be a problem-solver who grows in a cross-functional ecosystem, bridging the gap between product innovation and market success to deliver measurable business impact. Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways.

Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Salary:
The US base salary range for this full-time position is $114,000-$163,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Individual pay is determined by work location and factors including job-related skills, experience, and education. Your recruiter can share more about the specific salary range for your location during the hiring process. Please note that compensation details listed reflect the base salary only and do not include bonus, equity, or benefits.

Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition, or any other basis protected by law.

See also Google's EEO Policy, Know your rights: workplace discrimination is illegal, Belonging at Google, and How we hire.

Google is a global company and, to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.

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