Associate Director, Audience Strategy

Company Description

Spark Foundry was built during the most transformative time in the history of advertising and marketing. We deliver everything a traditional media agency has to offer and have grown into one of the world’s most successful agencies by helping brands evolve their marketing by leveraging identity, commerce, artificial intelligence, and more to connect with people. Transformation is part of our DNA.

Spark Foundry’s start-up spirit delivers high-touch approaches and a never-ending desire to challenge the status quo. Combined with Publicis Media’s powerhouse soul leveraging connected data assets, advanced AI applications, and investment clout, we “Bring HEAT to Brands.” No other agency possesses the expertise that we do to address today’s most pressing challenges to drive business transformation through media.

Media always starts with an audience. Audience Design is the intersection of Strategy, Data & Tech applied to drive growth on behalf of our clients and their brands. With the power of Epsilon Identity at the center, we can unleash these capabilities at massive scale at Publicis Groupe. Our team is a mix of researchers, strategists and technology experts and consultants.

The Audience Strategy Associate Director will support internal agencies and clients by leveraging data and analytics to drive audience strategy, deliver actionable insights, and enhance targeting efforts. This role will require strong analytical skills, data fluency, and collaboration with cross-functional teams. The ideal candidate will have experience in media, creative, content, and&or analytics disciplines. Knowledge of research techniques and segmentation techniques are critical.

Candidates should also have applied knowledge of commonly used advertising technology.

• Guide & drive use of audience data to impact media strategies for client account(s) based on overall objectives
• Thoroughly understands the use cases of each audience tool and when to use which based on needs
• Collaboration with Data Science:
  Work closely with data science teams to mine and analyze data, uncover key insights, and translate findings into actionable recommendations that support audience growth strategies
• Audience Profiling and Customer Journey Mapping:
  Analyze first party and third-party data to create detailed audience profiles, uncover behavioral insights, and map customer journeys that inform strategic planning and marketing activation.
• Strong foundation in strategic and critical thinking, finding ways to innovate and collaborate with teams to improve outputs
• Cross-Team
  
  Collaboration:
  
  Partner with agency teams across various disciplines to ensure alignment of audience strategies with broader marketing initiatives. Serve as a bridge between the Audience Insights team and partner agencies, providing data-driven guidance and solutions.
• Successful at building strong, collaborative client relationships, instilling trust and authority on behalf of the agency
• Identify opportunities and industry learning. Meet with vendors and provide a POV with a client lens and in desired format. Educate&evangelize the findings
• Confidence, composure, and polished presentation skills to effectively attend and lead in-person meetings with key clients

• Excellent written and verbal communication skills, especially the ability to communicate technical concepts to a non-technical audience
• Ability to think strategically, consider the bigger picture, analyze everything and think critically when solving problems to produce unconventional solutions
• Strong project management skills and keen ability to delegate, with the capacity to successfully manage multiple work streams at one time
• Able to take care of the day-to-day part of overseeing others and good at helping them grow and realize their own potential
• Flexible and able to keep up with a fast-paced, constantly-evolving environment
• Self-motivation and organization are key due to coordination with multiple internal & external clients
• Manages with direction from director
• Provides input to client business-related decisions

• Accountable…