Vice President Marketing

Client Summary

• Uses advanced technology to support more efficient care coordination and management.
• Designed to help care teams operate effectively at scale.
• Focuses on improving workflows, productivity, and operational efficiency.
• Supports proactive risk management and improved care delivery.
• Aims to reduce costs while enabling readiness for value-based care models.

• Own and execute the end-to-end marketing strategy aligned with company growth goals
• Build, lead, and scale the marketing organization across brand, product marketing, demand generation, content, events, and communications
• Define positioning, messaging, and narrative across all channels and audiences
• Drive pipeline and revenue impact through integrated, data-driven demand-generation programs
• Oversee development of sales enablement materials, product one-pagers, customer stories, and thought leadership
• Lead tradeshow and conference strategy across key healthcare and SaaS industry events
• Establish marketing KPIs, analytics, budget ownership, and ROI measurement
• Manage agencies, contractors, and external partners as needed
• Partner closely with Sales, Product, and Customer Success to ensure tight alignment across go-to-market initiatives
• Act as a member of the leadership team, contributing to company strategy and growth planning

• 10+ years of experience in B2B SaaS marketing, with healthcare or digital health experience strongly preferred
• Proven success leading and scaling marketing teams in high-growth startup or scale-up environments
• Strong background across product marketing, demand generation, brand, content, and digital marketing
• Demonstrated ability to connect marketing strategy to pipeline and revenue outcomes
• Excellent storytelling, positioning, and executive-level communication skills
• Strong analytical mindset with comfort owning metrics, budgets, and performance reporting
• Hands-on, startup-ready leader with high ownership, fast execution, and comfort operating with ambiguity

Compensation $240k

• Participation in Medical, Vision and Dental Insurance (Benefits includes option for FSA, HAS and transit tax benefits)
• Participation in 401K (currently no matching)
• 18 days PTO
• Stock Options