Convergent Video and Audio National Investment Lead

Convergent Video and Audio National Investment Lead

We are PMG. Named Ad Age Best Places to Work for 10 years in a row and Fast Company Best Workplaces for Innovators since 2022, PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG leverages business strategy and transformation, creative, media, and insights—as well as its proprietary operating system, Alli—to deliver cutting‑edge digital solutions and innovative media strategies.

Our team comprises over 900 employees globally, and our work for ambitious brands such as Apple, Nike, Sephora, Experian, Therabody, Best Western Hotels & Resorts, Creed Fragrances, BNY, Intuit, CKE Restaurants, Travelex, and Whole Foods spans 85+ countries.

At PMG, our Convergent Video & Audio team is at the forefront of blending traditional and digital media strategies, helping brands create immersive, cross‑platform experiences that connect with audiences across TV, streaming, radio, and emerging media channels. We craft high‑impact campaigns that seamlessly integrate across multiple touchpoints, ensuring brands reach the right audience at the right time with the right message—whether they’re watching, listening, or engaging in new and evolving ways.

As the Convergent Video & Audio Lead, you will guide media strategy, leveraging data and insights to develop client recommendations, negotiate media partnerships, and develop cutting‑edge measurement solutions. You will work with top industry vendors to execute campaigns that drive measurable results and fuel brand growth. Beyond execution, this role pioneers innovation in convergent media—testing new ad formats, leveraging audience insights, and integrating data‑driven strategies that enhance engagement and ROI.

You’ll influence full‑funnel marketing strategies, ensuring video and audio investments align with broader brand and business objectives.

• Lead the planning and execution of high‑impact convergent video and audio campaigns.
• Develop strategies for optimizing media placements across TV, radio, and digital platforms.
• Drive collaboration with cross‑functional teams, including media, creative, and analytics.
• Evaluate marketing performance metrics and leverage data‑driven insights for decision‑making.
• Manage external partnerships with media vendors and negotiate optimal advertising placements.
• Contribute to forecasting and budget planning for media campaigns.
• Identify emerging trends and opportunities in convergent video and audio advertising.
• Deliver regular updates and actionable insights internally and externally to clients, showcasing campaign results and offering recommendations for improvement.
• Maintain vendor relationships and stay abreast of marketplace shifts; surface opportunistic deals/value‑adds.
• Mentor and support junior team members in their growth of Convergent Video/Audio within the Media and Marketing landscape.
• Primary focus on Convergent Video/Audio channel; responsibilities may extend across other media channels as needed.

• 5+ years of experience in Convergent Video & Audio, with a Bachelor’s degree or equivalent work experience.
• Strong expertise in marketing strategy, planning, and analysis, ensuring data‑driven media execution and optimization.
• Proficiency in marketing metrics, using insights to refine convergent video and audio campaigns.
• Experience in media planning & buying, ensuring effective execution across digital and traditional platforms.
• Current experience with planning tools like You Gov, MRI, Media Ocean, Nielsen, and Mintel.
• Familiarity with convergent video and audio platforms, optimizing multi‑channel advertising strategies.
• Hands‑on experience with digital and traditional ad platforms, including Innovid and iSpot, to track and optimize media performance.
• A commitment to curiosity and adaptability as a continual learner, staying at the forefront of media innovation while prioritizing client success with a customer‑focused mindset that seeks opportunities to deliver meaningful value.
• A dedication to people‑focused leadership,…