Marketing Manager

Job Description

We are based at 7 Bryant Park in the heart of NYC. And we have everything we need to work flexibly. We operate a hybrid working model, with a requirement that our Marketing Manager be in the office 3 days per week. This is to sustain our culture of innovation, collaboration, knowledge sharing, and building relationships within the business.

The Americas Marketing team is responsible for overseeing the end‑to‑end execution of multi‑channel marketing campaigns and projects across North America, US Offshore and Latin America. Working closely with a range of internal partners—including sales, product, compliance, and global marketing colleagues—the team delivers tailored marketing strategies that drive business objectives and enhance client engagement. Based in New York City, the team values innovation, adaptability, and shared knowledge in a dynamic, supportive environment.

The Marketing Manager, North America, supports the development and execution of integrated marketing campaigns aligned with institutional sales priorities in the US and Canada. Reporting to the Head of Marketing, North America, the role blends strategic planning with hands‑on campaign management across digital and traditional channels. The ideal candidate brings asset management marketing experience, a digital‑first mindset, and a strong ability to drive impactful marketing initiatives in a fast‑paced, team‑oriented setting.

• Partner with the Head of Marketing North America and Institutional sales leadership in US and Canada to develop and execute integrated marketing campaigns aligned with sales and distribution goals across both public and private markets.
• Assist in curating and distributing content, including thought leadership, email, video, webpages and social media, by working closely with key stakeholders within the business.
• Work closely with the wider marketing team to execute a comprehensive paid media strategy to maximize brand awareness and support priority themes across public and private markets, ensuring effective budget utilization across channels.
• Adapt and deliver global campaigns for the North American market by localizing and tailoring assets for US and Canadian institutional audiences.
• Collaborate closely with marketing colleagues across the regional hubs and the central marketing team to ensure cohesive campaign execution and optimization.
• Monitor, analyze and report on campaign performance, providing actionable insights that inform future strategies and drive continuous improvement.
• Champion a digital‑first approach to campaign planning, prioritizing digital channels in reaching and engaging institutional clients and prospects.
• Leverage marketing automation tools and CRM systems to execute targeted email campaigns to nurture sales opportunities.
• Review and analyze data from email campaigns and webinars to provide lead generation to the sales team, measure effectiveness of campaigns and identify trends in engagement.
• Utilize analytics platforms (e.g., Google Analytics, Salesforce) to measure and report on digital marketing effectiveness, website traffic, user engagement and lead conversions.
• Oversee the webinar process for the US Institutional business including scheduling, content development, promotion and post‑event analytics.
• Assist the overall marketing team on designated projects and key initiatives throughout the year, including campaigns, research, flagship events and focus priorities.
• Foster cross‑functional partnerships with internal teams—including sales, product, compliance, and client service—to ensure marketing activities are aligned and impactful.

• At least 3‑5 years’ experience in managing marketing campaigns, particularly in asset management marketing.
• Demonstrated ability to build strong working relationships with internal stakeholders at all levels across the business.
• Proven track record of developing and executing integrated marketing strategies to drive business objectives.
• Excellent verbal and written communication skills.
• Experience with digital analytics tools (e.g., Google Analytics, Tableau) and webinar platforms (e.g.,…