Director, Content

About BCRF

Breast cancer is a complex disease with no simple solution. Every diagnosis is unique and puts lives  must stop breast cancer in its tracks, and research is the answer. Founded in 1993 by Evelyn H. Lauder, the Breast Cancer Research Foundation is the largest private funder of breast cancer research in the world. We invest in a wide range of research—including prevention, diagnosis, treatment, survivorship, and metastasis—because each area of investigation informs another, propelling us toward the solutions we urgently need.

We convene and connect the best minds in science—giving them the opportunity to pursue their most innovative ideas. Our combination of investment and cross‑disciplinary collaboration accelerates the entire field and builds momentum for new discoveries. BCRF‑funded investigators have been behind every major breakthrough in breast cancer research, and the field is moving faster than ever. We are fueling the world’s most promising research and we can’t stop now.

Reporting to the Managing Director, Communications & Content, the Director, Content leads and develops a multidisciplinary content team, including social media and editorial staff, setting priorities, workflows, and standards while mentoring staff in journalistic excellence and audience‑first storytelling. A member of Marketing & Communications team, the Director, Content plays a critical role in increasing visibility and awareness of BCRF and its mission.

The Director, Content will partner with the Managing Director, Communications & Content on developing content strategy to complement the organization’s overall priorities. The Director, Content will lead the creation and execution of strategy across multiple channels and platforms, both internally and externally. Collaborating with teams across the organization and with agency partners to set strategy, develop and hone impact narratives and audience‑tailored messaging, infuse creativity into ideas, and multiply and amplify our content across platforms and channels, the Director uses various analytics reporting tools to continuously monitor content performance and make necessary improvements to increase engagement.

Digital Communications Strategy

• Develop and manage a pipeline of timely and relevant content across BCRF’s digital and social platforms to achieve team and organizational awareness goals. Ensure content and channels are aligned with the larger BCRF mission, tone, and strategy in partnership with key stakeholders and Communications leadership team.
• Create and maintain BCRF editorial calendar and publishing cycles.
• Oversee BCRF’s overarching content strategy across web, social, and publications, ensuring message consistency while optimizing storytelling and format for each platform.
• Identify new opportunities for storytelling by leveraging BCRF’s scientists, thought leaders, ambassadors, and those impacted by breast cancer.
• Guide platform‑specific adaptations of core narratives (e.g., how a scientific breakthrough is expressed on BCRF.org vs. Instagram vs. fundraising email).
• Partner with campaign, fundraising, social, partnerships and PR teams to conceive, shape and execute integrated content plans.
• Set the vision and priorities for organic search and website growth, in partnership with the Senior Manager of Content and external SEO vendors.
• Set the vision and priorities for social media content and growth plan in partnership with the Social Media Manager across all social media platforms.
• Leverage data and analytics across social media, web traffic and SEO metrics to guide strategy, measure engagement, and improve performance.
• Stay current on and have a deep understanding of the communications landscape and how to address complex issues across online platforms.
• Serve as member of Marketing & Communications leadership team advising on messaging, strategy, and tactics for team and the organization at large.

Content Creation and Audience Engagement

• Create and maintain content for BCRF.org and BCRF blog, ensuring accuracy and finding new ways to inspire supporters and donors, share scientific advancements, highlight and…