Senior Product Marketing Manager; Messaging & Subscriptions

Overview

This role is responsible for helping to define how we communicate the unique value. You will use core consumer insights to develop sharp, differentiated value propositions, positioning, and messaging for our feature launches. A primary focus of this role will be on feature-level messaging and promotional offers. You will lead a heavy experimentation practice to test, learn, and identify the most compelling and effective messaging to drive customer acquisition and engagement.

The ideal candidate is a strategic thinker who is metrics-driven, adept at cross-functional collaboration, and passionate about translating complex product features into clear, simple, human-centric benefits.

• Product & Feature PMM: Define the core value proposition, positioning, and messaging hierarchies for new and existing features.
• Insights-Driven Strategy: Act as the voice of the consumer, synthesizing market trends, competitive analysis, and raw consumer insights to build messaging strategies that resonate with target audiences.
• Experimentation & Optimization: Lead a robust experimentation roadmap. Design, brief, and manage messaging experiments for promotional offers and features to identify the most effective creative, copy, and value statements.
• Go-to-Market Leadership: Serve as the PMM lead in cross-functional pods (Product, Engineering, PR, Creative, Operations) to ensure successful go-to-market launches.
• Asset Development & Execution: Partner with creative and channel teams to translate PMM strategy into high-performing marketing assets, including landing pages, videos, emails, and digital ads for placements.
• Performance & Reporting: Own and analyze key performance metrics for your campaigns, delivering regular reports to stakeholders and iterating on strategy to achieve campaign targets.

• 10+ years of experience in product marketing, growth marketing, or related fields.
• 15+ years of marketing experience, ideally in the tech or subscription service industry.
• Proven track record of developing and executing messaging strategies for subscription or recurring revenue products.
• Strong experience with A/B testing, experimentation frameworks, and campaign optimization.
• Ability to analyze and synthesize qualitative and quantitative data to inform messaging strategy.
• Exceptional storytelling, writing, and communication skills with the ability to distill complex product features into simple, human-centric benefits.
• Strong cross-functional collaboration and stakeholder management skills, with experience influencing at all levels of an organization.
• Experience in the technology, SaaS, or subscription services industry strongly preferred.

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US Tech Solutions is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.