Senior Vice President, Global Media Analytics Reporting Lead

Senior Vice President, Global Measurement & Reporting Lead (Media Advertising)

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Publicis Groupe, known for its world‑renowned creativity, best‑in‑class technology and data assets, and digital and consulting expertise, is one of the world’s largest communications groups. With 108,000 staff in over 100 countries, the Groupe has capabilities in Creative, Media, Digital Business Transformation and Production. Publicis Groupe has transformed its business model and organizational structure to put its clients at the centre and to facilitate access to all its services in a fluid, modular way.

Today, Publicis Groupe is organized across 4 Solutions Hubs – Publicis Communications, Publicis Media, Publicis Sapient, and Publicis Health – fostering collaboration throughout the Groupe; while Epsilon at the core will fuel the Groupe’s entire operations to deliver personalized experiences  a Connecting Company for the Connected Age, Publicis Groupe is able to deliver winning solutions for clients through the Power of One – driven by a common purpose, a powerful spirit, shared behaviours, great character and a relentless focus on our clients.

Publicis Groupe is searching for a talented individual to join the team and our bespoke agency for a globally recognized company known for its iconic brands across Snacking, Petcare and Food & Nutrition across our network and around the globe. This is a unique opportunity to partner with iconic brands on their marketing transformation journey. You will help enable the client to future‑prove their business, whilst also being part of a Power of One model that integrates media, production, data & tech, social, influencer and commerce to create end‑to‑end PESO experiences.

The global team will consist of individuals from over 70+ markets, all operating with the same vision:
To build a better today, for tomorrow.

The Senior Vice President, Global Measurement & Reporting Lead is responsible for driving the Global/US reporting roadmap to address current and future reporting needs, implementation of global reporting solution, and ope rationalising the measurement framework. This position requires both strategic and tactical skill sets with an eye for numbers, intellectual curiosity, proficiency at problem solving, and a critical understanding of media. The candidate must have a proven track record of leading the implementation of reporting dashboards across global brands.

• Own all management of global reporting dashboard including acting as main POC across markets and main escalation POC
• Global reporting network management
• Build strong relationships with internal stakeholders and groups
• Drive a culture of ‘always on’ data‑driven decision making that will institutionalise the use of consumer‑driven analytics in media / marketing investment planning
• Establish and manage data integrations utilizing a taxonomy nomenclature to make recommendations for data visualisation to showcase media performance through the use of Power
  
  BI, Datorama or Tableau
• Lead teams to perform regular quality assurance / quality control checks on assigned client campaigns to ensure the data is processing accurately
• Assist in ope rationalising test as it relates to ensuring taxonomy and necessary ad server / verification tracking has been applied

• Minimum 10 years cumulative experience within Media, Analytics, and related fields
• Extensive experience leading and managing marketing technology projects from ideation through installation
• Experience with online advertising/media, channel marketing, strategic marketing, off‑line advertising/media and/or consulting
• Experience working with international teams is a plus
• Excellent project management skills
• Excellent organisational skills and attention to detail a must
• Excellent presentation and communication skills
• Proficiency with Datorama, Tableau, or other data visualisation tools is required
• Strong critical thinking and problem‑solving skills
• Advanced written and verbal communication skills with ability to…