Starpower - Vice President, Consumer Health

Vice President, Consumer Health

Water Street — New York

At Real Chemistry, making the world a healthier place isn’t just an aspiration—it’s our everyday reality. Our drive to transform healthcare is informed by our blend of deep scientific expertise, human‑centred creativity, and AI‑driven insights, fostering a unique environment where innovation thrives and our people are impact‑obsessed. As a global agency, we provide a full suite of services across healthcare communications and marketing to our clients, including top players in the pharmaceutical and biotech industries.

Our #Lifeat Real Chem  culture is rooted in our people—we believe we are best together and are committed to excellence for both our clients and colleagues. Whether you’re a seasoned professional or just starting your career, if you share our passion for healthcare and connection, we invite you to explore our opportunities.

Discover your purpose. Embrace innovation. Experience #Lifeat Real Chem .

Lead the development and execution of breakthrough brand narratives across multiple consumer health clients—translating health insights into culturally relevant, consumer‑first stories.

Partner with internal teams (creative, strategy, starpower (influencer & culture), digital) to ensure storytelling is consistent and impactful across all brand touchpoints.

Provide high‑level writing support and creative oversight across campaigns, press materials, executive messaging, and brand manifestos.

Build and maintain top‑tier media relationships across health, consumer, & lifestyle categories.

Oversee and support the development of media strategy, angles, pitching efforts, and interview preparation.

Evaluate and evolve Real Chemistry & starpower’s approach to earned storytelling in health and wellness, ensuring alignment with influencer, social, and digital strategies.

Serve as a senior client advisor on brand communications.

Collaborate with influencer and social leads to ensure a seamless connection between influencer messaging and brand storytelling.

Identify opportunities to layer storytelling across paid and earned strategies to maximize reach and relevance.

Participate in new business development efforts, RFPs, and proactive pitch initiatives—crafting communication plans and narratives that set us apart.

Author compelling pitch narratives, case studies, and decks showcasing our strategic storytelling expertise.

Identify white space and emerging storytelling trends in the consumer health and wellness industries to inform future offerings.

Serve as an internal and external thought leader on brand storytelling, communications, and narrative strategy in the consumer health space.

Author regular thought leadership content, POVs, and trend reports tailored to consumer health, wellness, and lifestyle verticals.

Represent Real Chemistry & starpower at relevant industry events, panels, and forums—establishing the agency as a leader in culturally connected communications.

You are adaptable, resilient, and okay with adjusting your scope, responsibilities, and focus as we grow. When things change, so do we. We’re always evolving.

You are proactive, driven, and resourceful with strong prioritization skills and a desire to dive into the data.

You are a highly organized self‑starter, able to work independently and under tight deadlines.

10+ years of experience in brand communications, integrated storytelling, or strategic comms—with experience in consumer health, wellness, or CPG brands.

Deep understanding of the media landscape, earned‑first strategy, and how to translate science‑backed innovation into consumer relevance.

Proven leadership in crafting high‑impact narratives that live across PR, social, influencer, executive, and owned content channels.

Strong relationships across health, consumer, and lifestyle media.

Passionate about the health and wellness category with a pulse on emerging…