Senior Manager, Global Influencer Marketing

Senior Manager, Global Influencer Marketing

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Coty is looking for smart leaders who are fast and passionate. This role offers unmatched impact: leading a transformative brand that sparks authenticity, celebrates uniqueness, and inspires beauty globally.

• Own product development, marketing strategy, and the innovation pipeline—from concept through retail execution—for one of the world’s most dynamic beauty brands.
• Support the Kylie Cosmetics PR team in building the international influencer marketing and PR strategy, focusing on digital and social communications to drive brand awareness.
• Lead local/global implementation and coordination of strategies, working closely with markets to use traditional and digital media to facilitate connections between Kylie Cosmetics and its target audiences.
• Report to the Global Director of Marketing, liaise and communicate internally with Marketing, Trade, Supply Chain, Finance, global markets and the Kylie Cosmetics brand team.
• Support Kylie Cosmetics team in animating the global strategic roadmap.
• Identify, source, and coordinate CGC for DTC initiatives, driving engagement.
• Oversee strategic development of global influencer mailers, ensuring cohesive brand storytelling.
• Strategize, lead, and optimize paid influencer initiatives, driving performance and cross‑channel integration.
• Manage, develop and execute international IM/PR Strategies and Guidelines. Design, develop and implement influencer marketing and PR tools:
  • Influencer and PR event templates
  • Influencer partnership and seeding guidelines
  • Editorial press tools/​collaterals
  • Calendars/​local activation guidelines
  • Event planning & guidelines
• Work closely with local markets to execute all IM and PR programming; maintain interaction and communication with Local IM/PR Teams:
  • Support their PR/IM plan, events & influencer partnership programs
  • Coordinate press outreach, interviews, and media lists
  • Obtain regular information on local initiatives
  • Gain alignment on programming with Kylie Cosmetics team
• Support event preparation and execution on a global and local level.
• Develop and execute consumer social engagement strategies, foster relationships with influencers and cross‑functional teams.
• Oversee day‑to‑day budget management and supplier payments.
• Track, analyze and monitor coverage results, identifying key insights.

• 4-7+ years’ experience in cosmetics influencer marketing (mailers, seedings, paid content, event coordinating)
• Strong understanding of the beauty influencer industry, focusing on content that garners awareness and paid partnerships that are authentic
• Detail oriented, can work in fast paced environments, solution‑oriented
• Bachelor’s degree required; MBA a plus
• Global experience with strong knowledge of the U.S. market
• Strong interpersonal and relationship‑building skills
• Passionate, purpose‑driven leader with proven ability to inspire and deliver results

• Omni channel, indie and iconic beauty brand experience is a PLUS
• Experience working with founder lead brands
• Is analytical and fiscally responsible
• Experience working with external agencies

Our people make us who we are. They are the brightest minds bringing innovative concepts to life. Working at Coty means being part of an inclusive workplace committed to diversity and equity, valuing diverse perspectives and backgrounds. Your ideas will count, fostering a career where you can achieve more than you ever imagined.

• Base Salary Range: $135,000-$145,000
• Global exposure working across international teams/brands
• Hybrid working schedule
• Generous paid time off and holidays
• Summer Fridays
• Comprehensive health, dental, and vision coverage

• Our recruiter will contact you.
• A telephone/online introductory meeting follows.
• A first online/in‑person interview.
• A second interview.
• You will receive a proposal with the terms of employment.

Coty is one of the world’s largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skincare, and body care. At Coty, we…