Paid Social Ad Ops Associate

About the Role

In an age of sophisticated channel algorithms, creative is now one of the largest levers marketers can control and optimize when it comes to Performance Marketing. In this role, you will have a direct impact on all performance marketing creative—globally—at Uber! We continuously launch new acquisition-focused creative to improve our campaign performance, while constantly monitoring and reporting on impact to performance in campaigns across channels, ad formats, countries around the globe, and seen by millions.

You will collaborate regularly with our creative production team to successfully traffic new ads critical to diversifying our campaign creative mix, as well as the global channels strategy team to ensure launches align and support aggressive growth targets. You will be expected to quickly adopt creative automation technology and other new tools that unlock massive scale intersecting with local, creative nuance, while also constantly identifying opportunities to improve processes to keep up with the growing amount of creative produced and campaigns + channels supported.

Our creative is built to perform, and our efficient deployment and ability to quickly identify insights on performance locally and globally is critical to driving business results and informing future creative productions.

• Work with internal creative production managers developing creative for paid channels (ie: FB/IG, Tik Tok) to launch creative produced in different ways and various levels of automation, across multiple channels & audiences.
• Work with internal channel strategy managers (ie: FB/IG, Tik Tok channel strategy managers) to deploy ads to improve creative diversity in accordance with channel testing plans.
• Collaborate on creative optimization testing roadmaps for evergreen acquisition campaigns on paid social/display/video channels
• Using in-house measurement tools, pull creative performance insights to inform future asset development and optimization
• Monitor and build reporting to better evaluate the impact of new creative on paid campaigns and identify the insights that will drive upcoming creative productions
• Build new processes and workflows that make launching creative easier, and unlock the ability to launch a constantly growing volume of paid creative across a growing number of channels, countries, and audiences.
• Educate other teams (inside & outside of performance marketing) on creative testing results

• 2+ years of experience with performance marketing channels (i.e. Meta, Tik Tok Snap, SEM, etc.) either leading campaigns or producing creative
• Bachelors Degree in an aligning field or commesurate experience.

• Strong experience in facebook/tiktok ad manager or ad management tools (Smartly)
• Previous in-office experience, as this role requires in-person office attendance, and is considered hybrid
• Experience pulling and evaluating creative reporting from platforms (ie: Meta, Tik Tok, Google Ads, etc),
• Strong experience using google sheets / excel (filters, pivot tables) to analyze data and identify patterns/correlation with confidence
• General curiosity about performance marketing data - experience with Smartly/Tableau is a plus
• Experience running Google Ads SEM campaigns is a plus!
• Ability to identify process inefficiencies, propose solutions, and successfully implement to streamline processes and successfully improve operations
• Understanding of best practices for acquisition/performance creative vs. brand awareness goals
• Genuine curiosity in understanding what ad variation drove results and why
• Project management skills inclusive of prioritization, organization, stakeholder management, and accountability to timelines
• Proven ability to work cross-functionally with product, design, analytics, and digital marketing teams
• A desire to move quickly and experiment with new ideas
• Excellent communication skills: written, verbal, and visual
• Experience with dynamic content optimization engines preferred
• Fluent in multiple languages is a plus

For New York, NY-based roles:
The base salary range for this role is USD $108,000 per year - USD $120,000 per year.

You will be…