Senior Communications Manager, Beauty

About Us:

Dyson is a global technology enterprise. We’re growing fast and our ambition is huge – more categories, more locations and more people. Dyson launched in the US in 2002, and since then operations have grown exponentially. Our US headquarters is based in Chicago's Fulton Market neighborhood. We also have employees working in field sales, our service centers, and in our growing number of Dyson Demo Stores across the country.

We’re committed to our campus culture and want to have people collaborating, developing, and learning from each other. By having everyone on campus together, we have been able to nurture a fantastic social and dynamic environment.

The Senior Communications Manager Beauty will manage daily media relations and support major initiatives to create awareness, interest, excitement and true understanding of Dyson, its ethos, its products and technologies, and its future in the US. They will ensure that all Dyson stories and opportunities are maximized in an effective and efficient way.

The role will be the main media contact for the Beauty Business Unit and will also have cross‑functional communications responsibilities [press, influencer] across full Brand, and cross‑functionally across other Business Units along with any other applicable new ventures for Dyson. Another Communications area of focus for the role is also overseeing the brand’s Corporate/Internal Communications strategy reflective of their Business Unit in partnership with the Head Of Communications, Dyson Americas, by advocating Dyson’s culture, enhancing employer branding, and facilitating understanding of business goals to support the Americas Leadership Team including the development of our reputation‑driving communications, overseeing and executing internal messaging, and strengthening awareness of our corporate narratives.

• PR strategy and management
• Press relationships
• Events and briefings
• Agency management and strategy briefing
• Category and cross‑category storytelling
• Crisis communications by category
• Larger technology features + public response applicable to market
• Product and people engagement with quarterly trips to Chicago HQ
• Influencer strategy and influencer management
• Ambassador management and negotiation
• Community management in partnership with Social
• Cross‑Category: learn and understand full Dyson business
• Brand storytelling
• Daily pitching to the media and securing regular positive coverage
• Manage inbound media inquiries, route requests to the appropriate people, and provide recommendations for how to proceed
• Oversee and respond to inbound media inquiries including business‑unit focused crisis communications and strategy in partnership with Head Of Communications
• Oversee agency relationship and strategy execution
• Draft thorough creative briefs to request help and materials for projects and launches, and keep the team organized as we execute on those plans
• Develop Dyson reputation narrative; identify and manage relations with key media outlets, influencers, and KOLs for reputation communications, creating always‑on communications opportunities
• Manage Influencer Business Unit budget and execute events and influencer activations across both digital and physical – develop engaging, educational and socially shareable ways of bringing Dyson technology to life across all categories
• Own the internal influencer calendar across all tactics for Business Unit – industry/brand‑lead event opportunities, always on, NPD launches, seeding and new project opportunities / identify new ways of working in influencer space
• Handle all selection, negotiating, and contracting/briefing influencers in partnership with agency, ensuring expertise in brand voices, trending creators, and 360‑brand approach to talent
• Manage final content review once partners are confirmed for each campaign, including category input, in partnership with Head Of Communications
• Monitor and optimise budgets to drive key priorities and ensure maximum ROI
• Amplify influencer storytelling across each campaign, drive awareness, and align with Global PR, Communications and Marketing objectives and share insights and best practices for…