Temporary Performance Marketing Manager

COMPANY OVERVIEW

From the first-ever patented undershirt to distraction-free underwear and essentials, Tommy John has been redefining confidence through comfort since 2008. Driven by innovation and obsessing over every detail, pushing the boundaries of contemporary apparel through fabric, fit, feel, and function. Tommy John has spent the past decade making the online and in-store shopping experience more comfortable. We are constantly on a mission to add smart, innovative, and fun-loving team members.

Our HQ Office is in Downtown Manhattan, and our teams are on-site 3 days per week (Tuesdays, Wednesdays, and Thursdays).

The Temporary Performance Marketing Manager will support the strategy and optimization of our digital marketing stack, with a focus on Paid Social, Paid Search, and Affiliate channels. The ideal candidate is detail-oriented, analytical, positive, and self-motivated with broad experience across digital marketing.

NOTE:

This role is for a maternity leave cover and will be needed for ~6 months.

• Drive customer acquisition and retention through digital marketing channels:
  Paid Social, Paid Search, Affiliate.
• Regularly measure and report on key metrics and KPIs, working within our weekly reporting framework.
• Assist in day-to-day management of agency relationships with a focus on Paid Search, Social, and Affiliate partners.
• Work closely with the CRM team to implement customer lifecycle strategies, driving brand loyalty and LTV.
• Develop, test, and refine customer acquisition initiatives utilizing testing, bid optimization, creative strategizing, and data analysis.
• Support marketing team in growth-oriented initiatives.

• 5+ years of experience in Digital Marketing, ideally at an E-Commerce brand
• Deep knowledge of Paid Search, Affiliate (Impact, CLOs), and Paid Social with the ability to set best practices and hold teams accountable
• Experience with analytics and problem-solving with the ability to think strategically and drive a fully integrated digital marketing strategy
• Ability to be hands-on in core channels, making manual adjustments and changes when needed; close attention to detail is key
• Experience leading in-house teams and/or vendors/agencies
• Knowledge of various attribution systems to understand performance
• Strong project management and organizational skills – able to drive teams to hit deadlines and coordinate successfully across teams to deliver on larger projects
• Strong sense of adaptability and personal accountability
• Committed cross-functional partner and a great team player who can work successfully with multiple stakeholders
• Natural ability to thrive in a dynamic, fast-paced, and highly-fluid environment
• Positive and flexible attitude, with strong EQ
• Ability to be on-site in our HQ Office in Lower Manhattan 3 days per week
• Demonstrated alignment with TJ core values:
  Humble, Adaptable, Mindful, Get Things Done, & Curious

Range: $45.00 - $50.00 p/h