Growth Marketing Manager

The Role

We're looking for a sharp, analytical Growth Marketing Manager to build our lifecycle marketing function from the ground up. This is a rare opportunity to take a blank canvas and create a best‑in‑class CRM and engagement program that drives consultations and revenue across our portfolio of brands.

You’ll own the full strategy and execution—from defining our segmentation framework and building automated journeys to launching experiments and optimizing performance. Working closely with our CRM Manager, you’ll establish the processes, systems, and campaigns that turn our contact database into a consistent pipeline of qualified consultations.

Collaborate cross‑functionally with Sales, Performance Marketing, Online Events, Customer Success, SEO, and Social Media teams to design programs that work seamlessly across the customer journey. Your north star metric? Consultations generated from our contact database. This hybrid role requires onsite work in our NYC office.

• Build the lifecycle marketing program from scratch:
  Design the end‑to‑end strategy, define segmentation and targeting frameworks, map customer journeys, and establish KPIs and reporting infrastructure.
• Own campaign execution:
  Create and launch email and SMS campaigns, including automated drip sequences, triggered messages, newsletters, and conversion‑focused flows.
• Drive experimentation and optimization:
  Develop a testing roadmap to continuously improve engagement, conversion rates, and lifetime value through A/B tests and performance analysis.
• Analyze user behavior and identify opportunities:
  Conduct cohort and segment analysis to understand drop‑off points, engagement patterns, and high‑value customer segments; translate findings into actionable campaigns.
• Collaborate across teams:
  Work with Sales, Product, Performance Marketing, and Customer Success to align messaging, share insights, and coordinate multi‑channel programs.
• Implement martech infrastructure:
  Evaluate, implement, and optimize tools within our Hub Spot ecosystem to enable personalization, automation, and scalable execution while evaluating new tools such as Braze and Klaviyo.
• Ensure deliverability and compliance:
  Maintain sender reputation and follow best practices for email and SMS marketing.
• Track and report performance:
  Build dashboards and reporting frameworks to measure campaign effectiveness, lead volume, conversion rates, pipeline contribution, and ROI; provide regular insights and recommendations to leadership.
• Stay ahead of the curve:
  Proactively identify emerging AI and marketing technologies that can enhance efficiency, personalization, and results.

• 3–5 years at a top‑tier consulting firm (MBB, Big 4 Strategy, or equivalent) with experience in go‑to‑market strategy, customer analytics, growth initiatives, or marketing transformation projects.
• Exceptional analytical and problem‑solving skills:
  You naturally break down complex problems, structure analyses, and extract insights from data. SQL knowledge or willingness to learn quickly is a plus.
• Strong strategic thinking with execution chops:
  You can develop frameworks and roadmaps, but you’re equally comfortable building spreadsheets, writing copy, and launching campaigns yourself.
• Structured and process‑oriented:
  You bring discipline to ambiguous situations and build scalable systems from the ground up.
• Strong written and verbal communication:
  You can craft compelling messaging and present insights clearly to stakeholders at all levels.
• Hungry to learn:
  You have little to no marketing experience, but you’re intellectually curious, you learn fast, and you’re excited to become an expert in lifecycle marketing and CRM.
• Entrepreneurial mindset:
  You thrive in fast‑paced, high‑growth environments and enjoy the autonomy to build and own outcomes.
• Comfortable with ambiguity:
  You don’t need perfect information to make decisions and move forward.
• Tech‑savvy:
  Comfortable learning new tools quickly; experience with Hub Spot, marketing automation platforms, or CDPs is a plus but not required.

• A passion for cultivating authentic connections.
• Individuals who embody a winning attitude.
• A mindset…