Senior Vice President, Global Biddable Lead

Company Description

Spark Foundry was built during the most transformative time in the history of advertising and marketing. We deliver everything a traditional media agency has to offer and have grown into one of the world’s most successful agencies by helping brands evolve their marketing by leveraging identity, commerce, artificial intelligence, and more to connect with people. Transformation is part of our DNA.

Spark Foundry’s start-up spirit delivers high-touch approaches and a never-ending desire to challenge the status quo. Combined with Publicis Media’s powerhouse soul leveraging connected data assets, advanced AI applications, and investment clout, we “Bring HEAT to Brands.” No other agency possesses the expertise that we do to address today’s most pressing challenges to drive business transformation through media.

Spark Foundry is a global media agency that exists to bring HEAT – Higher Engagement, Affinity, and Transactions – to brands. By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention; to care more about our clients’ brands; and to buy more products and services from them.

Balancing the nimble spirit of a startup with the powerhouse soul of Publicis Media, Spark Foundry delivers the best of both worlds to a client roster that spans some of the world’s best and most beloved brands and companies. We combine boutique-caliber insights and service with the buying clout and first-look access of a global leader, bringing the heat to challenger brands that want to act like giants, and to giant brands that want to act like challengers.

With a bottom-up culture that celebrates diversity and aims for all voices to be heard, Spark has become a magnet for the industry’s best talent, with one of the best retention rates in the industry. And by applying a whole-person approach to professional and personal development, Spark develops a workforce that is well prepared for today’s challenges and also poised to create meaningful careers in the years to come.

Because we know that heat arises the intersection of complementary forces, our professionals come from myriad disciplines and backgrounds: data, analytics, and insights; content and creative production; communications and strategy; finance and marketing; and sociology, psychology, and other liberal arts disciplines.

The SVP, Global Biddable Lead is responsible for shaping and scaling the client’s global biddable media strategy across Search, Socal and Programmatic
. This role provides senior leadership and governance across four regional hubs - North America, EMEA, LATAM, and APAC - establishing a unified global vision for the client’s biddable investment while respecting regional market dynamics.

This leader serves as the client’s primary global biddable steward within Spark Foundry, acting as the strategic connector between regional activation teams, the client’s global marketing leadership, and the world’s leading media and technology partners. Regional biddable teams maintain solid-line reporting into local market leadership, with a dotted-line relationship into this role.

The SVP is accountable for ensuring that client biddable investment is executed with world-class consistency, innovation, and performance across all markets.

Global Biddable Strategy & Leadership

• Define and continuously evolve the client’s global biddable strategy across programmatic, social, and search.
• Establish global best practices, standards, and operating models for the client’s biddable planning, activation, measurement, and optimization.
• Lead the development of global biddable roadmaps aligned to the client’s growth, brand, and performance objectives.
• Serve as senior biddable advisor to the client’s global and regional marketing leadership.

Regional Enablement & Governance

• Coordinate across the client’s four global biddable hubs (NA, EMEA, LATAM, APAC) to ensure consistent application of strategy, frameworks, and tools.
• Create governance structures that enable accountability, transparency, and scalable execution while preserving regional flexibility.
• Partner with regional biddable…