Digital Media Manager

Overview

The Digital Media Manager will play a pivotal role in advancing the growth of FFJC’s online presence, providing essential strategic, tactical, and creative digital insight and expertise that centers FFJC’s mission and achievements as well as advocacy and legislative priorities. The Digital Media Manager will develop and execute the organization’s digital media and email marketing strategy, spearheading immediate and long range digital media planning, content creation and analytics.

Reporting to the Deputy Director of Communications, and working in collaboration with other communications team members and FFJC staff, the Manager will also participate and advise on overarching communications strategies, including audience targeting, messaging strategy, and goal setting/metrics.

The ideal candidate brings substantial expertise operating on major digital media platforms, developing and expanding an audience, creating engaging written, visual and video content, and a proven ability to plan and coordinate content across multiple platforms and within deadlines.

About FFJC

Nearly every interaction a person has with the justice system, regardless of guilt or innocence, comes with a bill. But for those without the means to immediately pay up or fight back, one missed payment opens the door to dire, lifelong consequences.

The Fines and Fees Justice Center was founded to end the immoral practice of governments’ using fines and fees to profit off the most vulnerable. We empower state and local efforts to end fees in the justice system and ensure that fines are fair and equitably imposed.

FFJC has achieved over 20 legislative victories and directly aided even more, authored two dozen original research and policy reports, and partnered with more than 300 organizations to advance the national fines and fees reform movement.

Creative Content

• Develop, execute and lead the strategy for FFJC’s social media, including identifying how to grow audiences on various platforms, and tracking that progress.
• Develop creative assets and collateral including but not limited to graphics, short videos, social media toolkits, and infographics for our social media and digital channels to increase the visibility and impact of our work
• Help identify opportunities for developing, leveraging and implementing creative strategies and content to advance organization-wide campaigns, targeted state campaigns and other specialized actions or events
• Work in partnership with broader FFJC staff and external partners, including but not limited to advising on strategy and helping to develop communications toolkits to support advocacy, research and policy and various report roll-outs

Digital Content Management and Creation

• Lead, manage and oversee FFJC’s digital media platforms, including social media strategy, online and print advertising, management of FFJC’s various websites and branded merchandise.
• In collaboration with other communication team members, write and develop communications assets and collateral for our audiences, including email blasts, social media toolkits and one-pagers.
• Manage communications assets on external programs/platforms such as Mailchimp, Canva, Sprout Social.
• Support management of the editorial calendar and input social media and digital tasks and strategies in relevant project management and database tools.
• Lead the management and continued development of FFJC’s websites, ensuring content is up to date, accessible and galvanizing to audiences and stakeholders.
• Monitor and evaluate performance of all digital media content, including website and social media metrics, e-blast analytics, and media placements to determine how FFJC can maximize its reach, growth, impact and engagement.
• Lead management and internal maintenance of FFJC websites, including relationships with developers, external consultants and applications which feed into content production across all owned FFJC properties
• Compile monthly reports for all channels, including digital media impressions and growth, and make recommendations for future content strategy.
• Oversee FFJC’s email program, including monthly newsletter,…