Director, Entertainment Group Brand Communications

Job Title

Director, Entertainment Group Brand Communications

About The Position | Major Goals and Objectives and Location Requirements:

Primary job responsibilities include but are not limited to:

Accountable for the day to day PR initiatives for all things PEOPLE and Entertainment Weekly

Manage all planning strategies and tactical execution

Ideate and execute innovative digital PR campaigns that align with the PEOPLE /EW brand and vision; specific emphasis and attention on digital platforms

Collaborate with key stakeholders and team leader(s) for brand consistency related to messaging and visuals

Develop key media partnerships to support PEOPLE/EW digital campaigns, issues, franchises, and launches

Secure media coverage and identify opportunities relevant to the brand’s various digital platforms; develop scalable PR strategies for specific platforms

Oversee projects from conception to completion, ensuring timelines and objectives are met

Work in tandem with the brands’ social media teams and platforms to enhance their digital footprint and promote PR initiatives

Record and maintain PR campaign impressions and prepare reports promptly for leadership teams and stakeholders

Act as day to day contact for key stakeholders for both PEOPLE and EW brands

Lead junior level direct reports and provide guidance on all aspects of the role

Hybrid 3x a week - (New York)

In-office Expectations:
This position is hybrid in-office, with the ability to work remotely for up to 2 days per week.

Our high-performing team of communication experts consistently delivers top-tier communications strategy and PR expertise in a 24/7, multi-platform (with an emphasis on digital first) ecosystem. We serve as vital connectors who drive and support all facets of our acclaimed brands PEOPLE and Entertainment Weekly. These brands lead entertainment and culture, engaging millions across digital, social, app, and print channels. As trusted resources, they are deeply integrated into the daily lives of enthusiasts, empowering them to discover inspiration, make informed choices, and take action.

• 80% PEOPLE
• 20% EW

• 5% Partner with VP on strategy and execution for entertainment brands and lead a team of PR professionals acting as daily points of contact for assigned brands
• 20% Build and maintain relationships with media, influencers, and other key stakeholders
• 10% Oversee execution of assets: talking points, press releases, briefings, awards, events, etc.
• 10% Consistently operate effectively within a multi-platform ecosystem, with a strong emphasis on digital-first initiatives.
• 10% Collaborate across editorial, digital, events, and marketing teams to drive visibility
• 10% Support new business opportunities through targeted publicity strategies
• 10% Deepen connections in the entertainment, beauty, and style industries
• 15% Ensure rapid, strategic response aligned to issues management, news cycles and brand objectives
• 10% Partner with various internal and external stakeholders for key events, sponsor ships

Education:

Bachelor's degree in Communications, PR, Marketing, Journalism, or experience in a related field

Experience:

10+ years in Communications or PR, ideally within Entertainment or Media industries

Specific Knowledge, Skills, Certifications and Abilities:

• Strong strategic PR and communications expertise
• Skilled at leading teams in fast-paced, news cycle, high-volume environments
• Proven experience with media relations, including celebrities and influencers
• Expert in multi-platform storytelling and cross-functional collaboration
• Excellent writing/editing skills (AP Style preferred)
• Track record of delivering high-impact media coverage
• Strong organizational skills, attention to detail, and ability to multitask
• Robust digital experience
• Great team player
• Formal leadership experience preferred

% Travel Required ( Approximate )

30% (mostly to LA)

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