Retention Marketing Manager

There are more ways to win, here ’re willing to bet on it.

At Fan Duel Group, we give fans a new and innovative way to interact with their favorite games, sports and teams. We’re dedicated to building a winning team and we pride ourselves on being able to make every moment mean more, especially when it comes to your career. So, what does “winning” look like at Fan Duel? It’s recognition for your hard-earned results, a culture that brings out your best work—and a roster full of talented coworkers.

Make no mistake, we are here to win, but we believe in winning right. That means we’ll never compromise when it comes to looking out for our teammates. From creatives professionals to cutting edge technology innovators, Fan Duel offers a wide range of career opportunities, best in class benefits, and the tools to explore and grow into your best selves.

At Fan Duel, our principle of “We Are One Team” runs through all our offices across the globe, and you can expect to be a part of an exciting company with many opportunities to grow and be successful.

Fan Duel Group is an innovative sports-tech entertainment company that is changing the way consumers engage with their favorite sports, teams, and leagues. The premier gaming destination in the United States, Fan Duel Group consists of a portfolio of leading brands across gaming, sports betting, daily fantasy sports, advance-deposit wagering, and TV/media.

Fan Duel Group has a presence across all 50 states with approximately 17 million customers and nearly 30 retail locations. The company is based in New York with offices in California, New Jersey, Florida, Oregon, Georgia, Portugal, Romania and Scotland.

Its network Fan Duel TV and Fan Duel+ are broadly distributed on linear cable television and through its relationships with leading direct-to-consumer OTT platforms.

Fan Duel Group is a subsidiary of Flutter Entertainment plc, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and a constituent of the FTSE 100 index of the London Stock Exchange.

THE POSITION
Our roster has an opening with your name on it

Fan Duel is looking for a Customer Retention Marketing Manager, to drive our customer retention and marketing strategy. You will play a key role on the Customer Marketing team, with full ownership over key retention programs, and collaborate with multiple departments within the company including but not limited to the Marketing Technology Team, Marketing Operations, Commercial, Growth, Product, and Customer Service.

This is an exciting opportunity to help elevate revenue driving marketing initiatives at a premier gaming company.

THE GAME PLAN
Everyone on our team has a part to play

• Manage a team of Customer Marketing professionals to create a best-in-class retention program for customers at Fan Duel
• Work closely with the customer marketing and commercial teams to deeply understand the customer, and collaborate on initiatives that drive engagement and loyalty
• Own strategic direction of CRM campaigns, from ideation to evaluation
• Collaborate with operational stakeholders to support campaign delivery across all communication channels
• Lead customer marketing innovation by unlocking opportunities for automation using technology
• Become a systems expert, cultivating extensive knowledge of our marketing technology stack (Braze, Knime, Optimove, Customer Data Platform) and our data sources
• Know our data architecture and understand how it impacts customer segmentation and marketing enablement
• Play a key role in setting up new end-to-end marketing campaign automations
• Lead the systematic creation and execution of testing plans, and ensure results get shared & implemented
• Report out on any data trends and react to any opportunities
• Monitor and update forecasts to improve understanding of spend
• Approach projects effectively by collecting and defining work requirements and maintaining a continuous feedback loop amongst stakeholders
• Oversee the creation of documentation for owned projects to facilitate knowledge sharing
• Recruit and identify top talent while creating an inspiring environment for direct reports to learn and grow

THE STATS
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