Product Marketing Manager
Listed on 2026-01-29
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Marketing / Advertising / PR
Marketing Manager, Marketing Strategy, Product Marketing, Digital Marketing
Overview
Cardo AI empowers banks, trustees, and investors with a platform that optimizes portfolios, streamlines transactions, and unlocks new growth opportunities across Private Credit and Asset-Based Finance (ABF). With over $40B+ in assets under management
, our mission is to expand the ABF market beyond $40T by building a future grounded in speed, confidence, and innovation. By combining automated workflows, comprehensive data, and AI-driven insights, Cardo AI turns complexity into opportunity. Leading institutions including Encina, Blackstone, and others trust Cardo AI to power their private credit and ABF strategies. We recently closed a funding round co-led by Blackstone and Fin Top Capital to accelerate our mission and make Private Credit and ABF markets more accessible and scalable.
We’re hiring a Product Marketing Manager (ABF) to lead product marketing strategy and execution with a strong focus on Asset-Based Finance and Private Credit
. This is a senior, high-impact role requiring autonomy, ownership, and deep market expertise.
You will lead end-to-end product marketing from positioning and messaging to go-to-market execution while also supporting events and general marketing collateral as part of a broader demand-generation strategy.
Why Cardo AIJoining Cardo AI is more than a job — it’s an opportunity to shape how the future of Private Credit and ABF is presented to the market.
Two primary differentiators for this roleProduct & Brand Ownership
You will own and evolve Cardo AI’s product positioning and messaging, establishing the company as a trusted, category-defining platform in ABF and private credit.
Market Leadership
You will use deep ABF market knowledge to design GTM strategies, content, and enablement that resonate with institutional decision-makers.
Job Requirements5–10 years of experience in product marketing or marketing within ABF, private credit, structured finance, private equity, or capital markets
Direct, hands-on ABF experience is required
Proven experience launching complex or technical financial products
Strong understanding of institutional client needs in ABF and private credit
Demonstrated success in positioning, messaging, and go-to-market strategy
Strong analytical skills with experience measuring product marketing impact
Exceptional communication skills and comfort engaging with senior stakeholders
Product Marketing Strategy & Ownership:
Define and own product positioning, value propositions, and messaging for ABF and private credit solutionsLead go-to-market planning for new product launches and feature releases
Establish product marketing KPIs and performance benchmarks
Translate complex ABF workflows and data into clear, compelling client-facing narratives
Partner with Product, Sales, and Client Integration to align messaging with client needs and revenue goals
Support Cardo AI’s presence at ABF, private credit, and structured finance conferences and industry events
Develop event content, speaking materials, and executive briefings
Create and maintain sales enablement materials, including pitch decks, product briefs, FAQs, and competitive positioning
Support marketing campaigns and collateral development that align with product positioning and GTM strategy
Design and execute integrated GTM initiatives targeting ABF-focused institutional clients
Analyze performance, pipeline contribution, and adoption to optimize messaging and strategy
Use insights to continuously refine positioning and GTM execution
Autonomy & Influence: Own how Cardo AI’s ABF products are positioned and launched
Growth & Learning: Mentorship, professional development, and leadership opportunities
Work-Life Balance: Remote-first role (US) aligned to Eastern Time
Challenging Problems: Market complex, evolving ABF and private credit products
Culture of Care: Collaborative, transparent, customer-first environment
Competitive pay range based on experience and ABF expertise
Comprehensive healthcare, dental, and vision coverage
Retirement plan with competitive long-term savings options
Generous paid time off
Collaborative culture that values ownership, clarity, and execution
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