Marketing Communications Assistant Manager - Keraton Plaza

"Our leaders have always encouraged us to try new approaches and learn by experimentation. The biggest learning through this was that persistence and calculated risks, pay off."

• Develop and implement marketing and social media strategies to achieve business goals.
• Manage online sales initiatives to increase direct bookings, optimize customer journeys, and drive revenue.
• Plan and manage paid media, SEO/SEM, and performance marketing campaigns to maximize visibility and ROI.
• Analyze performance data, and provide actionable insights and regular reports.
• Manage content creation, campaigns, and influencer collaborations to showcase the hotel’s unique experiences.
• Oversee annual online marketing budget, ensuring cost efficiency and effective allocation of resources.
• Assist Marketing Communication and PR and collaborate with Sales and F&B teams to align campaigns with promotions and key events.

• Bachelor’s degree in Marketing, Communications, or related field.
• 3–5 years’ experience in marketing and e-commerce, ideally in luxury hospitality.
• Strong expertise in SEO/SEM, paid advertising, content creation, and campaign management.
• Proficiency in analytics and e-commerce tools (Google Analytics, Meta Business Suite, booking platforms).
• Excellent communication, copywriting, and visual storytelling skills.
• Experience in budget management and cost control.
• Creative, analytical, and results‑driven, with a passion for luxury hospitality.
• Experience in a business hotel location will be an added advantage.