Sr. Marketing Manager, B2B

About Betterment

Betterment is a leading, technology‑driven financial services company that offers investing and retirement solutions for retail investors and investment advisors as well as financial wellness solutions, including a 401(k) for small and medium‑sized businesses. Our team is passionate about our mission,
to empower people to build wealth with confidence and ease
. We’re headquartered in NYC and offer hybrid NY‑based positions (Four days/ week in‑office).

Betterment is seeking an experienced B2B marketer to lead the demand‑ and pipeline‑generation marketing efforts that support our 401(k) sales organization.

Reporting into the VP of Growth Marketing, the Senior Marketing Manager will both lead and execute on growth strategies for Betterment’s 401(k) line of business, Betterment  a full‑stack, hands‑on B2B marketer with experience growing disruptive, tech‑forward SaaS solutions, you thrive on broad responsibility, driving strategy, executing tactics, and partnering with your stellar sales leader counterparts. Most importantly, you’re excited for an opportunity to accelerate your personal and professional development leading a fast‑moving team of focused, analytical, and driven people.

This role is based out of our NYC office. Below we've reflected the base salary range we would offer for this position. Actual salaries may vary depending on factors including but not limited to location, experience, and performance. The range listed is just one component of Betterment’s total compensation package for employees.

• New York City: $135,000-$155,000

We offer a competitive equity package, health, dental and vision benefits, life and AD&D, short‑term and long‑term disability insurance, EAP, commuter and parking benefits FSA/HSA, and 401(k) with employer match as well as a flexible PTO policy. This job may also be eligible for variable compensation in the form of a company incentive bonus. For jobs based out of our NYC HQ, we require in office attendance Monday through Thursday, weekly.

• Manage a team of three growth marketers working across channels to deliver sales pipeline
• Develop and implement marketing strategies through lead generation, qualification, and nurture campaigns across multiple audience targets and lifecycle stages
• Plan, orchestrate, and optimize marketing automation efforts across digital marketing, paid social, content, and email channels
• Analyze and assess efficacy/ROI of media spend and resourcing
• Collaborate cross‑functionally and resourcefully to get things done across sales, sales development, enablement, event production, product, and product marketing

• 6+ years experience in B2B marketing, including MQL and SQL practices
• 6+ years experience with marketing automation and CRM for lead generation and nurture (Hubspot and Salesforce expertise a huge plus!)
• 3+ years experience managing direct reports
• Highly experienced with digital advertising, email marketing, and event sponsorship tactics
• Experience managing a P&L: budget planning, performance reporting, etc
• Experience working with 401(k), financial services technology, or other regulated industries a plus

We change lives

Join a community of innovators working to transform financial outcomes for real people. Your work will make an impact, always laddering up to our mission: making people's lives better.

We set audacious goals

We set them for the company, our customers, and ourselves—and we won’t stop until we reach them. We don’t just show up; we give our all, then celebrate our wins.

We value all perspectives

When we collaborate, we're at our best. We believe diverse perspectives lead to better outcomes and strive to uphold our supportive and inclusive community.

We invest in you with:

• A competitive suite of benefits, including medical, dental, and vision insurance; life and AD&D insurance; STD and LTD benefits, including infertility support and World Professional Association for Transgender Health approved benefits; and generous parental leave.
• Flexible paid time off (and encouragement to use it!)
• Meaningful opportunity for community building through…