Creative Strategist, Influencer Marketing

Small Girls PR is growing and we are looking for a Creative Strategist to join our influencer marketing team working with a wide range of creative and innovative brands across food & beverage, wellness, and consumer tech, and more. This role can be based in either our NYC or LA office, working two days a week in the office on a hybrid schedule.

• Support the digital team in the day‑to‑day execution and organization of paid and earned influencer partnerships and lead day‑to‑day client communications.
• In partnership with junior staff, oversee all administrative tasks relating to the client (e.g., activity reports, client agendas, meeting schedules).
• Support team‑wide project management helping to create and manage timelines, report on daily action items, and organize team materials so the team functions with efficiency and efficacy.
• Execute paid and earned influencer campaigns: conduct research and influencer audits, identify influencers & develop list builds, manage dashboards, conduct outreach, negotiate rates and deliverables within budget, track and report on placements.
• Conduct regular social listening to identify reactive opportunities, develop recommendations, and liaise with clients to gain approval to execute.
• Manage the account payables process, receiving influencer invoices and ensuring payment to partners.
• Participate in client calls and communication, including influencer recommendations, campaign updates and client approvals.
• Establish and manage relationships with influencers, agents and vendors seeking to build and diversify your network.
• Exercise sound judgment in determining how and where to spend OOP to ensure deliverables & client KPIs are met to spec, within budget and under deadline while rendering share‑worthy campaigns.
• Bring new, creative concepts to the agency’s and client’s brainstorms for your own accounts as well as lending a hand to those you are not staffed on.
• Mentor and oversee junior staff on execution of work.

• Minimum of 2‑3+ years of relevant experience within the influencer marketing space (agency or in‑house), negotiating contracts, creating and managing successful campaigns, and maintaining a strong network of influencer and agent relationships.
• Excellent organization skills to monitor progress of personal and team deliverables and the status of influencer deliverables and projects.
• Attention to detail – spots typos, ensures formatting and never misses a deadline.
• Social savvy – up‑to‑date on industry trends, platform best practices, and can amplify creator storytelling.
• Strong verbal and written communication skills, instilling client confidence on campaigns, content formats and project deliverables.

• Content & Trend Obsessed – constantly identifies new creators and trends, connecting them to clients to create memorable, ownable campaigns.

• Interested in growing as an influencer expert and understanding integrated communications; works well with specialists outside their own area to bring fresh perspectives.

• Atypical Time Off – Generous PTO that scales with tenure, Summer Fridays, Day of Rests for mental health, caregiving days, and time off for unsick days dedicated to preventative care.
• Deep Work Focus – Our Smalls In Sync program ensures dedicated time for collaboration and strategic solo work.
• Comprehensive Benefits – 100% employer‑covered medical plan, 401(k) match up to 4%, dental, vision and more.
• Innovation Leadership – Pioneered client brand campaigns on Tik Tok, recognized for unique HR policies and AI leadership.
• Vibrant Culture – Employee‑led committees shape company policy and organize team celebrations from book clubs to outings.

At Small Girls PR, fairness and equity are incredibly important throughout our hiring process. Our salary threshold for this role is $70,304 – $70,304.

We are a diverse and high‑performing company committed to an inclusive workplace. It is the policy of Small Girls PR to provide equal opportunities to all qualified persons, and to recruit, hire, train, promote, and compensate persons in all jobs without regard to race, color, religion, sex, national origin, disability, or sexual orientation.