Research Analyst

Join Hallmark Media and become part of a great team of Researchers. We are a collaborative, diverse and inclusive team that takes pride in our work, company, and brand. We are looking for a Research Analyst to join our Corporate Strategy Research and Insights team. The Analyst plays an instrumental role in the day-to-day reporting and problem solving of research projects-providing insights to help drive revenue and to understand the current and future media landscape.

RESPONSIBILITIES

• In partnership with the team, you will work closely to support internal key stakeholders:
  Distribution and Content strategy, Corporate Strategy, and Finance teams with data driven insights.
• Provide regular reporting dashboards/ trackers to give senior management actionable guidance on the performance of Hallmark Media platforms (linear and digital) and its competitors nationally and locally.
• Create rating stories and digital insights for the Distribution sales and marketing teams supporting sales efforts and negotiations across Traditional cable, vMVPD and Digital distribution partners (AVOD/FAST, and SVOD.)
• Fulfill ad-hoc requests to help guide revenue generating business decisions under tight deadlines.
• Participate in keeping Hallmark media abreast of changes in Media landscape by sourcing forecasting data (Pay TV, TV usage, SVOD, and AVOD/FAST), competitive business initiatives.
• Collaborate in providing insights that help inform decisions for Hallmark Media’s linear networks and digital properties by leveraging various data sources (i.e., Nielsen, Com Score, Stream Metrics, Antenna, Whip Media etc.) for insights to drive the business.

MINIMUM QUALIFICATIONS

• 1+ years of relevant research experience translating large volumes of complex data into accurate, timely, actionable business insights.
• Experience in working with database tools and platforms.
• Knowledge of Nielsen-based systems and viewing statistics
• Undergraduate degree – Business, Communications, Marketing, Social/Behavioral Sciences, or related field

PREFERRED QUALIFICATIONS

• Experience with in a TV and streaming research team preferred.
• Strong problem-solving and critical thinking skills to apply to research planning and execution to address business questions.
• Strong attention to detail, particularly when it comes to data quality and reporting.
• Prior experience with Nielsen/MRI/Com Score/Star Media/Antenna methodologies preferred.
• Must have excellent verbal and written communication skills to provide a narrative using data.
• Ability to work independently.
• Must have strong collaboration skills.
• Must have excellent PC skills (Microsoft Office applications)
• Willingness and ability to learn in a fast-paced environment.

Hallmark Media is an equal opportunity employer. All qualified applicants will be considered for employment without regard to race, color, religion, sex, age, pregnancy, national origin, physical or mental disability, genetics, sexual orientation, gender identity, veteran status, or any other legally-protected status. Principals only please.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.

For further information, please review the Know Your Rights notice from the Department of Labor.