Manager, Global Brand Marketing, Licensed Categories NY

Manager, Global Brand Marketing, Licensed Categories

Coach

New York, NY, US

Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last—for you to be yourself in.

Coach is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible.

A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive.

Primary

Purpose:

Support the Global Brand Marketing team on the development and global rollout of seasonal Licensing campaigns across all licensed categories. The position reports to the Sr. Manager of Global Brand Marketing and will optimize the execution of licensing marketing initiatives globally. They will act as a key contact person for internal and external licensing partners on brand strategy and communication of ongoing seasonal campaigns and key initiatives.

The successful individual will leverage their proficiency in Global Marketing to...

Develop global campaigns for our fragrance category to drive impact and accelerate growth.

Rely on category and consumer insights to ensure relevancy towards our target consumer in priority markets. Support with desktop research and partner with strategic brand partners and/or internal Consumer Insights team on third‑party research.

Support campaign lead on development of global brief inclusive of consumer insights, talent, creative considerations, media considerations, etc.

Develop discussion guides and appropriate stimuli for pre‑testing our fragrance campaign assets. Work with testing partners to synthesize results that guide campaign development and share updates with agency, internal teams, & licensee partners.

Work to collect creative marketing feedback from key stakeholders and guidance on asset development ensuring consumer insights, pre‑testing results and best practices are considered.

Partner with the internal media team to understand platform best practices and performance. Both review and advise on media plan flighting, ensuring they follow our media principles and aid brand goals.

Support licences on seasonal campaigns and local initiatives with product‑focused content across all licensed categories (fragrance, eyewear, watches, jewelry/accessories).

Support external communication with licensee account partners and serve as a liaison for their content needs and marketing opportunities.

Assist in development of shotlist and supportive seasonal content across the full year.

Maintain communication with Coach global markets on available licensing content, ensuring integration into seasonal media planning and reporting.

Partner with Licensing Merchandising team to collect and manage licensing samples amongst influencer and seeding initiatives.

Support amplification and media plans, ensuring they follow our media principles and aid brand goals.

Connect the dots between licensing and brand moments through creative strategy, media principles, and talent deliverables.

Be proactive in identifying brand opportunities where our licensing categories can intersect for closer alignment and greater visibility within the brand.

Work closely with the Talent team to maximize talent deliverables across their respective categories and other potential brand moments.

The accomplished individual will possess...

Minimum 4 years professional experience in marketing with a fashion and/or beauty background.

Ability to build effective partnerships and interact successfully with diverse individuals at all levels and in different countries.

Ability to prioritize, multi‑task projects, and anticipate issues and provide efficient solutions.

Attention to detail and an eye for impactful creative.

Efficiency in communicating through briefs, power points, and other document tools.

Someone who is a self‑starter and can navigate ambiguity and change.

Ability to make prudent decisions under pressure and prioritize workload to meet deadlines.

Strong organizational skills and timely responder.

An outstanding professional will…