Manager, Influencer Marketing

About rag & bone

From our origins in New York in 2002, rag & bone was founded on a belief of uncompromising ideals: a commitment to doing things the right way, not the easy way. To making things that are as original as they are timeless. To being true to ourselves, even when that truth sets us apart from the mainstream. We still believe in the same principles we started with: the easy elegance of classic British tailoring, the authenticity of American workwear, and the originality of our home city, New York.

As New Yorkers, community and authenticity have become synonymous with our brand. An inclusive environment at rag & bone upholds our original values by encouraging employee connection and empowering each individual to have a voice on policy, process, and collaboration for a more equitable future.

We’re looking for a strategic, relationship driven Manager, Influencer Marketing to grow, nurture, and retain a thriving community of creators who authentically champion our brand. This role sits at the intersection of community building, content strategy, data analytics, and cultural storytelling. You’ll own the full lifecycle of influencer engagement: from discovery and onboarding to long-term partnership development, while ensuring our creator ecosystem drives measurable brand and business impact.

• Creator Community Management
  • Build, scale, and maintain a diverse community of creators across tiers and platforms.
  • Develop long-term relationships that foster loyalty, advocacy, and ongoing collaboration.
  • Serve as the primary point of contact for creators, talent managers, and agencies.
• Campaign & Content Execution
  • Lead end-to-end execution of sponsored content programs, from briefing to approvals to performance tracking.
  • Manage product seeding initiatives that drive organic buzz and earned media value.
  • Identify opportunities for cocreation, ambassador programs, and always-on storytelling.
• Creator Experiences, Events & Entertaining
  • Plan and host intimate gatherings, dinners, and experiential activations that strengthen creator relationships.
  • Partner with cross-functional teams to concept and produce creator events and trips.
  • Ensure all experiences reflect the brand’s aesthetic, values, and storytelling priorities.
• Data, Insights & Reporting
  • Use data analytics to track EMV, performance, and retention.
  • Translate data into actionable insights that inform strategy, creator selection, and content optimization.
  • Build monthly and campaign reports for internal stakeholders, highlighting wins, learnings, and opportunities.
• Cross Functional Collaboration
  • Partner closely with PR, Product Marketing, Paid, Social, Creative, and eCommerce teams to ensure influencer initiatives ladder up to broader business goals.
  • Collaborate with Product Marketing to align seeding and launch strategies.
  • Work with legal and finance teams to manage contracts, compliance, and budgets.
• Operational Excellence
  • Manage influencer budgets, contracts, timelines, and deliverables with precision.
  • Maintain organized workflows, databases, and creator pipelines.
  • Continuously refine processes to improve efficiency and scale.

• 4–6+ years of experience in influencer marketing
• Deep familiarity with fashion creators, trends, and seasonal storytelling, with prior experience managing influencer programs for a fashion brand.
• Proven track record of building and managing creator communities.
• Deep understanding of Creator IQ, EMV, and influencer performance metrics.
• Strong negotiation, communication, and relationship building skills.
• Ability to balance creativity with analytical rigor.
• Experience managing budgets and multiple concurrent campaigns.
• Passion for culture, social platforms, and emerging creator trends.

• A thriving, loyal creator community that consistently produces high quality content.
• Strong EMV growth and measurable impact on brand awareness and affinity.
• Efficient, scalable processes that elevate the influencer function.

Annual Salary Pay Range
$100,000—$110,000 USD

• Be a Good Human - Be original, be authentic. Stand for diversity, equitability & inclusivity.
• Have No Fear - Innovate, solve…