Senior Marketing Specialist

Location: New York

** Position Summary
** The Senior Marketing Analyst is responsible for analyzing market trends, forecasting sales, and assisting in the development of marketing strategies. This role requires a deep understanding of the market, competitors, and customer behavior.

Job Responsibilities:

• Conduct detailed market research to understand the latest trends. This includes studying consumer behavior, purchasing habits, and demographic factors that affect the market.
• Use statistical techniques to predict future sales. This involves analyzing historical sales data, market trends, and economic indicators.
• Assist in the creation of comprehensive marketing strategies based on data analysis. This includes identifying target audiences, setting marketing objectives, and determining the best ways to reach those audiences.
• Regularly monitor and analyze competitor products, sales, and marketing activities. This includes understanding their strengths and weaknesses to identify opportunities and threats.
• Analyze customer behavior to understand their needs and preferences. Use this information to suggest changes to marketing strategies to better target customers and meet their needs.
• Create detailed reports that provide insight into key data points. These reports should be easy to understand and provide actionable insights.
• Work closely with other teams (like sales, product development, and customer service) to implement marketing strategies. This includes sharing insights and collaborating on marketing campaigns.
• Monitor and track the performance of marketing campaigns. Use this data to make recommendations for improvements and to measure the return on investment (ROI) of marketing activities.
• Manage large databases of customer and market information. Use segmentation techniques to target specific groups for marketing campaigns.
• Present analytical findings and recommendations to management. This includes creating clear and compelling presentations that effectively communicate the results of your analysis.

Work Experience and

Education:

· Bachelor’s degree in Marketing, Business Administration or a related field with 2 years of related experience; or an advanced degree without experience; or equivalent work experience.

Licenses &

Certifications:

· Certified Market Research Analyst (CMRA) is preferred.

Technical/Functional

Skills:

· Market Strategy
· Outside Sales
· Lead Generation
· Campaign Management
· Brand Strategy
· KPI Tracking
· Digital Marketing Tools
· Market Research
· Project Management
· Insurance Industry Knowledge Behavioral

Skills:

· Effective Communication
· Interpersonal Skills
· Attention to Detail
· Decision Making
· Problem-Solving
· Continuous Learning Ryan Specialty is an Equal Opportunity Employer. We are committed to building and sustaining a diverse workforce throughout the organization. Our vision is an inclusive and equitable workplace where all employees are valued for and evaluated on their performance and contributions. Differences in race, creed, color, religious beliefs, physical or mental capabilities, gender identity or expression, sexual orientation, and many other characteristics bring together varied perspectives and add value to the service we provide our clients, trading partners, and communities.

This policy extends to all aspects of our employment practices, including but not limited to, recruiting, hiring, discipline, firing, promoting, transferring, compensation, benefits, training, leaves of absence, and other terms, conditions, and benefits of employment.#
** How We Support Our Teammates
** Ryan Specialty seeks to offer our employees a comprehensive and best-in-class benefits package that helps them — and their family members — achieve their physical, financial, and emotional well-being goals. In addition to paid time off for company holidays, vacation, sick and personal days, Ryan offers paid parental leave, mental health services and more.

The target salary range for this position is $64,750.00 - $75,000.00 annually.

The wage range for this role considers many factors, such as training, transferable skills, work experience, licensure and certification, business needs, and market…