Senior Associate, Marketing & Communications

Location: New York

Senior Associate, Marketing & Communications page is loaded## Senior Associate, Marketing & Communications locations:
New York, NY (230 Park Ave) time type:
Full time posted on:
Posted 2 Days Agojob requisition :
R0003980
** Purpose and

Job Summary
** The Senior Associate, Marketing & Communications plays a key role in advancing the organization’s brand, voice, and visibility across internal and external audiences. They will partner with cross-functional teams to support integrated marketing campaigns and initiatives that strengthen market presence and drive business objectives.
** Essential

Duties & Responsibilities
*** Support the planning, coordination, and execution of integrated marketing campaigns across owned, earned, and paid channels.
* Manage marketing projects from inception through completion, ensuring timelines and deliverables are met while coordinating cross-functional teams and maintaining clear communication with stakeholders.
* Compile and deliver comprehensive reports on marketing performance related to asset class activity.
* Research and evaluate competitive activity, including website, social media, advertising, and email marketing; develop and maintain a competitive intelligence library where appropriate.
* Contribute to the ideation and development of tactics that align to business objectives.
* Track, review, and analyze data-driven insights to spot trends, improve the user journey and the customer experience to help guide campaign effectiveness.
* Manage sales team requested social tiles (from intake through design and approvals) as well as posts for the engagement committee, community initiatives, and volunteer events.
* Support Hub Spot operations, including managing SBL pricing updates and providing cross-coverage for newsletter execution.
* Upload content (e.g., new articles, thought leadership, market research) to , utilizing tools like Rank Match to optimize SEO.
* Support sales enablement efforts by creating and optimizing resources that empower the sales team and strengthen client engagement.
* Other projects and duties as assigned.
** Contacts
* * This position has frequent contact with all levels of employees and management. In addition, this role may interact with outside business partners, vendors, consultants, and other office visitors.
** Education, Skills & Experience
***** Required
* *** Bachelor’s degree in marketing, communications, business administration, or a related field.
* Minimum 4 years of professional experience in marketing or communications.
* Strong project management skills with demonstrated success in supporting collaboration and driving efficiencies.
* Proficient in applying B2B marketing principles, testing strategies and tracking audience action in relation to the industry’s long sales cycle.
* Proficient in digital marketing channels, including social media, email marketing, advertising, and web.
* Working knowledge of how content marketing, public relations, and events intersect with B2B.
* Flexibility and ability to work under pressure with tight deadlines and interruptions.
* Excellent time management skills with a demonstrated ability to meet tight deadlines.
* Excellent organizational, communication, presentation, and interpersonal skills.
* Ability to plan, organize, prioritize assignments, and to meet critical and established deadlines.
* Position may require travel for conferences, interoffice trainings, and meetings.
*** Preferred
* *** Experience with project management and marketing tools (Microsoft Office, Smartsheet, Hub Spot, etc.).
* Self-starter, metric-driven, strategic thinker with the ability to act as an advocate for innovation.
* Strong data analysis and presentation skills (pivot tables, dashboards, etc.).
* Experience working with a sales-driven organization and supporting sales teams.
* Experience in the multifamily/commercial real estate finance or investment sales industry.
* Marketing strategy fundamentals.
* Digital strategy fundamentals.
* Experience with campaign development, execution, and performance.
* Paid media management experience a plus.
* External agency management a plus.

Annual base salary gross: $90,000 -$110,000 (NY only) . The…