Marketing Director, eCommerce

Integrated Marketing Director, eCommerce

New York City

At The Knot Worldwide, we champion celebration - and that starts with celebrating our people. Our employees are passionate dreamers, thoughtful doers, and lifelong learners who power meaningful moments for millions around the world. We’re united by authentic connection, shared purpose, and a deep commitment to the global community we serve. Here, flexibility and belonging go hand in hand with high performance.

Driven by our core values, we believe the best ideas come from empowered teams: those who consistently collaborate with intention to design solutions, spark ideas, and drive impact. Our people are at the heart of our success.

In partnership with internal creative, channel, and product marketing teams, the Director will oversee cross‑functional programs that integrate brand storytelling with performance marketing rigor, driving both brand equity and commercial results. This leader will play a pivotal role in balancing short‑term revenue objectives with long‑term brand health, optimizing marketing spend effectiveness, and ensuring every campaign delivers incremental business impact.

• Own the eCommerce Marketing Strategy: Building and owning the end‑to‑end eCom plans across channels, in partnership with channel owners and partners.
• Develop consumer marketing calendar and programs: Lead the strategic planning, optimization, and execution of the annual e‑commerce marketing calendar, ensuring every campaign, message and initiative ladders up to core business KPIs – traffic, conversion, and AOV.
• Drive Performance Through Integration: Partner across creative, media, product, and merchandising teams to align channel activities, promotional cadence, and onsite experiences for maximum cross‑channel impact.
• Partner Marketing Plans: Establish marketing plans with partner brands to achieve shared goals and revenue outcomes in support of registry and merchandise adoption.
• Lead Promotional Strategy: Define and optimize promotional and campaign strategies that balance acquisition cost (CPAs), increase AVO, and Lifetime value (LTV).
• Champion Insights & Analytics: Use performance data, consumer insights, and A/B testing to continuously refine messaging, creative, onsite user experience, and media mix for efficiency and effectiveness.
• Oversee Development: Lead cross‑functional briefings for creative, channel, and media partners—ensuring every campaign delivers cohesive storytelling and measurable performance.
• Foster Cross‑Functional Excellence: Build strong partnerships with Product, Merchandising, CRM, and Site Experience teams to enhance the full customer journey and onsite performance. Drive cross‑functional forums and holistic reviews of the end‑to‑end business performance monthly and across business reviews.
• Manage Brand & Product Positioning: Ensure brand positioning and key product differentiators are consistently expressed across all consumer touchpoints and align with evolving customer needs. Building creative messaging strategies to continually optimize performance in the market.
• Optimize Full‑Funnel Marketing: Partner with channel leads to refine the earned/owned/paid mix, ensuring cohesive full‑funnel messaging and budget allocation.
• Executive Communication: Present insights, campaign performance, and forward‑looking marketing strategies to senior leadership, influencing decisions at the highest level.

• Bachelor’s degree required; MBA or advanced degree preferred.
• 10+ years of experience in brand and integrated marketing, with a strong background in e‑commerce, digital performance marketing, and promotional strategy.
• Proven success optimizing marketing calendars and channel strategies to achieve revenue goals.
• Demonstrated experience leading cross‑functional programs that drive measurable business impact.
• Deep understanding of digital media, CRM, onsite experience, and conversion optimization.
• Strong analytical mindset with the ability to translate insights into actionable marketing strategies.
• Exceptional communication, leadership, and storytelling skills.
• Ability to operate at both strategic and tactical levels,…