Sr. Associate, Email Marketing Strategist | Retail Bank

Location: New York

* Partner with the Email Marketing Strategy checking lane lead to plan and implement email campaigns that deepen engagement with existing checking customers.
* Build and execute a robust, always-on testing platform to identify new opportunities with customer segments, creatives, and experiences that drive engagement.
* Analyze campaign performance and synthesize insights to shape broader engagement strategies and optimize our email marketing program.
* Manage the end-to-end creative development process for multiple campaigns, from writing effective creative briefs to trafficking final assets.
* Coordinate with internal cross-functional teams, including business partners, creative, legal, compliance to ensure campaigns are executed flawlessly and on schedule.
* Act as a subject matter expert on email best practices, continually seeking out new ideas and opportunities to innovate and improve the customer experience.
* Brings a rigorous test-and-learn mindset, with a passion for leveraging data to uncover insights that shape strategy.
* Is a proactive “self-starter” with a strong ownership mentality and the ability to prioritize workloads and learn new tools quickly.
* Possesses strong organizational and project management skills, with the ability to manage the details of multiple projects, deadlines, and changing priorities.
* Is a collaborative team player with excellent communication skills, comfortable working with high-performing teammates and partners across the enterprise.
* Has a curious mindset, ready to dig in on consumer behaviors and marketing trends to inform campaign improvements.
* At least 2 years of experience in digital marketing, with a focus on email.
* At least 2 years of experience in planning, executing, and analyzing marketing programs.
* At least 2 years of experience managing creative processes and partnering with creative teams.
* 1+ year of developing Marketing Strategies leveraging Sales Force Marketing Cloud
* Experience with Workfront
* 3+ years of experience in email marketing.
* 3+ years of experience using Microsoft Excel or Google Sheets for data analysis and reporting.
* Experience in marketing for financial services or another highly regulated industry.
* Experience working with cross-functional teams in a matrixed environment.
* Experience at a digital marketing agency.

Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the . Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.
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