Digital Content Specialist – Urban Pathways, Inc NY

Digital Content Specialist – Urban Pathways, Inc. | New York, NY | $27.39–$36.99/hour

Urban Pathways, Inc. is seeking a
Digital Content Specialist to oversee its digital content strategy and communications activities. This full-time hybrid role (4 days in office, 1 day remote) offers competitive pay, comprehensive benefits, and the opportunity to contribute to transformative change in the lives of New York City’s most vulnerable residents.

• Job Title: Digital Content Specialist
• Location: 575 8th Ave, 16th Floor, New York, NY 10018
• Pay: $27.39–$36.99 per hour (based on experience, education, and skills)
• Job Type: Full-Time
• Contract Type: Permanent
• Work Arrangement: Hybrid (4 days in office, 1 day remote)
• Closing Date: Not specified (apply promptly)

Since 1975, Urban Pathways has engaged New York City’s unhoused adults, providing essential support and fostering environments where individuals can discover their strengths and redefine their narratives. The organization is committed to “lighting the path home, one person at a time.”

Reporting to the Marketing and PR Manager, the Digital Content Specialist will manage the organization’s digital content strategy, create and oversee website, email, and social media content, and ensure brand consistency across all communications. The role also involves graphic design, donor communications, and supporting event planning and execution.

• Lead development of social media, email marketing, and website management strategies
• Implement a cross-platform content calendar to expand online presence and advocacy
• Generate social analytics reports and research best practices to maximize donor engagement
• Design marketing collateral (emails, social posts, website assets, event materials, press releases)
• Draft and update donor/prospect correspondence (direct mail, web blasts, acknowledgments)
• Maintain internal staff communications resources (intranet, forms, organization charts)
• Monitor marketing and communications data, preparing reports as required
• Support development and communications department with events and key projects
• Attend staff meetings, trainings, and supervisory sessions

Education & Experience:

• 3–5 years of relevant experience
• Advanced computer skills, including Adobe Creative Suite
• Experience with social media management tools (e.g., Hootsuite)
• Website and social media management experience
• Exceptional writing, editing, layout, and design skills
• Ability to multi-task and manage competing priorities in a fast-paced environment
• Strong organizational and planning abilities
• Self-directed yet collaborative team player

Physical Capabilities:

• Ability to travel via public transportation to program sites and other locations
• Healthcare coverage: medical, dental, and vision insurance
• Retirement savings: 403(b) plan and 401(a) with employer contribution
• Generous paid time off (vacation, holidays, personal days)
• Flexible work arrangements for work-life balance
• Employee wellness programs (fitness and mental health support)
• Employee Assistance Program (EAP) for confidential counseling
• Employee recognition programs

Applications must be submitted directly to Urban Pathways, Inc..

How to Apply:

• Prepare your CV highlighting digital content, communications, and design experience.
• Include a cover letter emphasizing writing, design, and social media management skills.
• Submit via the Urban Pathways careers portal or job posting.