Audio Marketing Strategist; Podcasts

The Associate Marketing Manager contributes to Areya Media's mission by developing creative and impactful marketing proposals that meet client objectives and drive multimedia revenue for the Areya brand.

The Associate Marketing Manager has the following responsibilities and duties:

• Develop and execute robust marketing strategies to grow viewership and monetize new podcasts under the Okayplayer and Okay Africa banners.
• Build and manage paid audio advertising campaigns, including Spotify Ads and Acast placements, to drive high-quality listenership growth.
• Use Meta Ads (Facebook & Instagram) to funnel targeted traffic to podcast platforms, boosting downloads, subscriber numbers, and engagement.
• Craft podcast‑specific social media campaigns that integrate audio content with short‑form video, static, and carousel creative for maximum reach.
• Collaborate with the Audience Development team and podcast producers to ensure each new podcast has a compelling positioning, launch plan, and marketing messaging that resonates with target audiences.
• Write engaging ad scripts and promotional content that align with the unique voice and culture of Okayplayer and Okay Africa.
• Plan, test, and optimize cross‑channel promotion strategies, including:
  • Cross‑promotion across other Areya Media shows
  • Influencer partnerships and guest collaborations
  • Paid placements and programmatic buys on podcast platforms
  • Newsletter and website integrations for organic traffic

• 2+ years of proven experience in podcast marketing, with a track record of driving listener growth and increasing revenue for new shows.
• Deep understanding of paid podcast advertising strategies, including running campaigns on Spotify Ads and Acast to boost visibility and engagement.
• Expertise in leveraging Meta Ads to create effective campaigns that convert social traffic to loyal podcast listeners.
• Strong knowledge of podcast distribution, promotion, and monetization strategies (cross‑promotion, sponsor ships, affiliate deals, programmatic buys).
• Ability to use analytics and performance metrics (Spotify for Podcasters, Apple Podcasts Connect, Acast, Podtrac, and social insights) to guide decisions and optimize campaigns.
• Proficient in writing compelling copy for ad scripts, podcast descriptions, social media, and newsletters that attract and retain audiences.
• Creative thinker with an eye for identifying growth opportunities and emerging trends in podcasting.
• Highly organized self‑starter, able to manage multiple campaigns and deadlines with a focus on measurable results.
• A passion for music, culture, and storytelling that aligns with the Okayplayer and Okay Africa brands.

While performing the responsibilities of the job, the following are working conditions that will be encountered. Reasonable accommodations may be made to enable people with disabilities to perform the essential functions of the job.

• Hybrid work schedule; in‑person & remote

• Monthly rate $3,500

Areya Media is committed to defining and amplifying the voices of creators, contemporaries, and the people they inspire.

The Audience Department drafts and drives Areya Media's business strategy in an effort to increase brand income and maximize sales potential.