Digital Marketer

Digital Performance Marketer – Hybrid – NYC

This role will be responsible for the execution and performance analysis of e-comm and retailer advertising. Reporting to the Sr. E-comm and Digital Marketing manager, this role will identify opportunities for growth and optimization on the digital shelf and e-comm initiatives, partnering with cross functional team members and agency partners to develop actionable insights.

• Be the subject matter expert on e-comm and retail marketing capabilities and events, identifying new opportunities and areas of optimization.
• Work with cross-functional team to execute best-in-class advertising and creative/ content strategies per retailer to meet objectives and drive growth.
• Determine and track KPI’s of campaigns across multiple channels while optimizing investment and tactics.
• Perform regular extensive analysis of campaigns. Use a data-driven approach to identify campaign insights to optimize and scale activities.
• Share campaign reporting on a weekly/ monthly basis.
• Communicate with team members on e-comm campaign developments, timelines, results as well as insights and learnings.
• Liaise with Marketing, Sales, Design and Content teams to drive a high quality and full funnel customer experience.

• 3+ years of digital marketing/ e-comm experience
• Ability to interpret data and develop action plans to provide insight and impactful analysis
• Strong understanding of Amazon/ e-comm platforms; algorithms, key drivers of relevance and search optimizations
• Great internal partnerships as this role will be a key enable of the commercial e-comm team
• Ability to manage multiple agency relationships
• Strong analytical and project management skills
• Excellent verbal and written communication skills
• Entrepreneurial attitude