Manager, Paid Search

Location: New York

* Accountable for achievement of KPIs and deadlines across client paid search accounts
* Ensure best practice and innovation in all paid search activities; ensure knowledge sharing across teams
* Perform keyword research and write ad copy for new and existing campaigns
* Ultimate accountability for pacing and managing account budgets
* Implement successful bidding strategies and effective keyword management using a bid management tool such as Google Search Ads 360
* Perform regular competitive research analysis for all campaigns
* Stay on top of new tools, ad formats, trends and best practices in search
* Create, format and update Med/Legal/Regulatory submission documents
* Provide strategic and tactical recommendations based on qualitative and quantitative data in partnership with the search senior manager
* Lead client reporting for assigned tactics in coordination with the analytics team
* Present and/or lead internal and client status calls and meetings
* Work collaboratively with the media team for annual and monthly budget reconciliation
* Accountable for the delivery of all projects to agreed deadlines
* Main point of contact for Search Engine and third party reps
* Liaise with other channels (media, programmatic, social & SEO)
* 3+ years of experience in Paid Search, specifically in a digital agency
* Experience in working with pharma/life sciences clients and/or highly regulated industry a plus
* DTC & HCP paid search experience preferred
* Exceptional knowledge of Paid Search, market development and trends
* Manage the planning, budgeting, and strategic development of SEM campaigns and account structure to increase paid media traffic
* Experience building SEM submissions off of client websites including KW lists and ad copy development
* Complete mastery of Search Engines and third party tools (Google Ads, Bing Ad Center & SA360)
* Experience working with media analytics and budgets
* Well-honed communication and client presentation skills
* Ability to think strategically, make innovative recommendations that drive client goals
* Advanced excel knowledge
* Strong managerial experience, including experience developing and mentoring a team
* Ability to think strategically and identify and resolve problems in a client-centric environment.
* Strong project and resource management skills
* Excellent communication skills both written and verbal
* Experience working with financial data and budgets
* High levels of integrity, autonomy, and self-motivation. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law. Benefits available with this position include:  
• Medical, vision, and dental insurance,
• 401k, employee leave benefits, including, but not limited to providing time off  Dentsu benefits, please visit
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