Creative Strategist, Influencer Marketing

Creative Strategist, Influencer Marketing

Small Girls PR is growing and we are looking for a Creative Strategist to join our influencer marketing team working with a wide range of creative and innovative brands across food & beverage, wellness, and consumer tech, and more.

Note:

This role can be based in either our NYC or LA office, working two days a week in the office on a hybrid schedule.

How you’ll make an impact:

• Support the digital team in the day-to-day execution and organization of paid and earned influencer partnerships and lead day-to-day client communications
• In partnership with junior staff, oversee all administrative tasks relating to the client (e.g. activity reports, client agendas, meeting schedules, etc.)
• Support teamwide project management helping to create and manage timelines, report on daily action items, and organize team materials so that the team functions with efficiency and efficacy
• Execute paid and earned influencer campaigns. Conduct research and influencer audits, identify influencers & develop list builds, manage dashboards, conduct outreach to influencers, negotiate influencer rates and deliverables within budget, track and report on influencer placements
• Conduct regular social listening to identify reactive opportunities, develop recommendations, and liaise with clients to gain approval to execute
• Manage the account payables process, receiving influencer invoices and ensuring payment to partners
• Participate in client calls and communication including influencer recommendations, campaign updates and client approvals
• Establish and manage relationships with influencers, agents and vendors seeking to build and diversify your rolodex
• Exercise sound judgment in determining how and where to spend OOP to ensure deliverables & client KPIs are met to spec, within budget, and under deadline - while rendering the most share-worthy campaigns and programs possible
• Bring new, creative concepts to the agency’s and client’s brainstorms for your own accounts as well as lending a hand to those you are not staffed on
• Mentor and oversee junior staff on execution of work

Why we’ll love you:

• Experience - Minimum of 2-3+ years of relevant experience within the influencer marketing space (agency or in-house), negotiating contracts, creating and managing successful influencer campaigns, and maintaining a strong network of influencer and agent relationships
• Organization - Ability to monitor progress of personal and team deliverables as well as the status of influencer deliverables and projects. Works well with integrated teams when called up, ensuring every individual is contributing to the team’s success
• Detail-Oriented - Spot typos, diligent with formatting, double checks everything twice and never forgets or misses a deadline
• Social Savvy - Research industry trends for campaign ideas, creative content and influencer outreach. Strong understanding of platform and content best practices
• Communication - Strong verbal and written communication skills with the ability to instill client confidence on campaigns, content formats, storytelling moments, projects, and tasks

Solution-Oriented:
You look for creative solutions to problems, providing ideas internally to improve team or company-wide processes

• Content & Trend Obsessed - You scroll Tik Tok for hours in your spare time, you have a list of dream Twitch & You Tube influencers you’d love to work with someday, you’re the first to find a creator or content trend before they really pop off, you consume and are endlessly inspired by content & creators. You take all of this knowledge and connect the dots to your client, constantly suggesting ways to turn cultural trends into relevant, ownable campaigns that make others think, "wow I wish I thought of thatt!"

Eager to Learn & Collaborate - You are interested in growing linearly as an influencer expert and in beginning to understand integrated communications. You work well with individuals with specialties outside of your own (ex: earned press and event production) because of your excitement to bring in new perspectives, your willingness to understand their needs and your ability to collaborate for the greater good…