Creative Strategist, Influencer Marketing

Creative Strategist, Influencer Marketing

Small Girls PR is growing and we are looking for a Creative Strategist to join our influencer marketing team working with a wide range of creative and innovative brands across food & beverage, wellness, and consumer tech, and more.

There is no one-size-fits-all for an SGPR client which means your career will be further enriched with meaningful and diversified experience. We’ve taken on the main stage at CES, announced Esusu as one of the first Black-owned tech unicorns, cheered on the powerful women of the WNBA with a well known ticketing platform, helped pet owners communicate with their dogs through a psychic for Rover, and piloted influencer marketing programs for B2B brands.

This team concepted “Ring’s Great Ghost Search,” a campaign that enlisted Stranger Things star Finn Wolfhard and an array of comedic influencers to participate, driving mass awareness and broad positive sentiment across earned media and social channels.

Note:

This role can be based in either our NYC or LA office, working two days a week in the office on a hybrid schedule.

How you’ll make an impact:

• Support the digital team in the day-to-day execution and organization of paid and earned influencer partnerships and lead day-to-day client communications
• In partnership with junior staff, oversee all administrative tasks relating to the client (e.g. activity reports, client agendas, meeting schedules, etc.)
• Support teamwide project management helping to create and manage timelines, report on daily action items, and organize team materials so that the team functions with efficiency and efficacy
• Execute paid and earned influencer campaigns. Conduct research and influencer audits, identify influencers & develop list builds, manage dashboards, conduct outreach to influencers, negotiate influencer rates and deliverables within budget, track and report on influencer placements
• Conduct regular social listening to identify reactive opportunities, develop recommendations, and liaise with clients to gain approval to execute
• Manage the account payables process, receiving influencer invoices and ensuring payment to partners
• Participate in client calls and communication including influencer recommendations, campaign updates and client approvals
• Establish and manage relationships with influencers, agents and vendors seeking to build and diversify your rolodex
• Exercise sound judgment in determining how and where to spend OOP to ensure deliverables and client KPIs are met to spec, within budget, and under deadline
• Bring new, creative concepts to the agency’s and client’s brainstorms for your own accounts as well as lending a hand to those you are not staffed on
• Mentor and oversee junior staff on execution of work

Why we’ll love you:

• Experience - Minimum of 2-3+ years of relevant experience within the influencer marketing space (agency or in-house), negotiating contracts, creating and managing successful influencer campaigns, and maintaining a strong network of influencer and agent relationships
• Organization - You have the ability to monitor progress of personal and team deliverables as well as the status of influencer deliverables and projects. You work well with integrated teams when called up, ensuring every individual is contributing to the team’s success
• Detail-Oriented - Can spot a typo a mile away, diligent with formatting, double checks everything twice and never forgets or misses a deadline
• Social Savvy - You know how to research industry trends for campaign ideas, creative content and influencer outreach. You are in-the-know about relevant trends, pop-culture moments or news. You have a strong understanding of platform and content best practices and are able to use that knowledge to amplify creator storytelling and content
• Communication - You have strong verbal and written communication skills with the ability to instill client confidence on campaigns, content formats, storytelling moments, projects, and tasks

Solution-Oriented
:
You look for creative solutions to problems, providing ideas internally to improve team or company-wide processes

• Content & Trend Obsessed - You scroll Tik Tok for hours in your…