Senior Manager, GTM & Campaigns, PfizerForAll

Overview

Pfizer For All  is Pfizer’s consumer-facing digital platform, delivering experiences that help patients understand, access and manage Pfizer medicines and health resources in one place. The Pfizer Brand and Campaigns team steward the enterprise brand experience, campaigns and communications across therapeutic areas for this consumer resource.

The Senior Manager, GTM & Campaigns, Pfizer For All  Team will shape and execute go-to-market strategies and promotional plans for key therapeutic areas for Pfizer For All . The role ensures Pfizer branded experiences, campaigns and capabilities are delivered with speed, quality and compliance, connecting patients to Pfizer and partner resources, delivering against KPIs and business goals, and growing Pfizer brand equity and trust.

This is a dynamic, hands-on role leading key components of Therapeutic Area go-to-market plans that bridge marketing, digital products, innovation and operations—executing a clear consumer experience across paid, owned, earned and shared channels.

We are seeking an innovative, inspiring and customer-focused colleague who has stewarded leading consumer brands, launched compelling creative and stories, and delivered measurable results.

• Campaign, Platform & Roadmap
• Own the execution of the ideal TA audience journey and engagement plans across paid, owned and earned channels to drive maximum impact, meet or exceed KPIs and Pfizer benchmarks/hurdles
• Implement the integrated go-to-market plan, including Pfizer For All  web and social properties and other paid, owned, earned and shared channels, for key therapeutic areas
• Shape positioning and messaging frameworks to ensure consistency and impact across Pfizer For All  channels
• Collaborate with agency partners,  product and media teams to deliver against the integrated go-to-market plan
• Ensure quality delivery and execution of TA experiences within the Pfizer branded ecosystem

• Operational Excellence & Cross Functional Integration
• Provide financial stewardship and budget management of specific campaigns/experiences, ensuring resources are allocated effectively to maximize ROI
• Manage day-to-day executional activities, including review committees, campaign execution, content development, and coordination with partners and project management
• Champion innovation and external inspiration, scanning outside Pfizer for emerging trends, best practices, and disruptive ideas
• Drive cross-functional alignment with media, analytics, and creative teams to deliver high-quality outputs
• Develop, align and implement continuous optimization, A/B testing, strong GEO/SEO performance and application of channel best practices for TA campaigns and experiences

• Bachelor’s degree required; advanced degree (MBA, Master’s) preferred
• 6+ years of experience in marketing strategy, product marketing, brand management, or go-to-market leadership
• Industry experience in pharma, healthcare/digital health, or CPG preferred
• Proven ability to develop and execute integrated marketing strategies in complex organizations
• Strong strategic thinking and analytical skills; ability to translate insights into actionable plans
• Experience briefing, developing and launching best-in-class creative concepts
• Experience working with marketing data, from market research to industry insights, and an analytical mindset
• Familiarity with paid, earned, owned and internal media communications channels and activations
• Experience influencing senior stakeholders and managing cross-functional collaboration
• Familiarity with digital ecosystems, omnichannel marketing, and performance measurement
• Excellent communication skills and executive presence
• Financial acumen and ability to manage budgets effectively
• Agility and adaptability in dynamic business environments
• Demonstrates a breadth of diverse leadership experiences and capabilities, including influencing and collaborating with peers, coaching others, and guiding teams to achieve meaningful outcomes

• Last Date to Apply:
  February 6, 2026
• Work Location Assignment:
  Hybrid
• Sunshine Act:
  Pfizer discloses payments and other transfers of value to health care providers as required by applicable laws. Details may be reported to government agencies as required by law.
• EEO & Employment Eligibility:
  Pfizer is an equal opportunity employer. This position requires permanent work authorization in the United States.

Salary:
The annual base salary for this position ranges from $124,400 to $201,400. In addition, this position is eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 17.5% of base salary and eligibility for long-term incentive programs. Benefits include 401(k) with company contributions, paid vacation, holidays and personal days, caregiver/parental and medical leave, and health coverage. Details at Pfizer Candidate Site – U.S. Benefits.

Salary ranges vary by location.