Brand Manager

THISBOWL, a fast-growing fast-casual brand offering fresh, made-to-order salads with an Asian twist, launched in New York City in 2024. Originally founded in 2016 in Bondi Beach, our brand has grown to over 50 locations across Australia. New York now represents the beginning of our global expansion ambitions.

Our founding mission – to change the culture of fast food – continues to drive our team of quality-obsessed foodies who are dedicated to product excellence as we grow.

As the Brand Manager, you’ll drive the commercial growth of the THISBOWL brand as we continue our expansion throughout the US. You’ll oversee the brand/product portfolio, ensure local market relevance, and help shape how customers experience us - across every channel and restaurant touchpoint.

You’ll have:

• 5+ years brand management experience, preferably in retail and/or food & beverage (or similar)
• Experience and passion working with both commercial and creative teams, with the ability to create business cases, write briefs and manage stakeholder communications for both disciplines
• Strong commercial and business acumen. You’re commercially focused and understand how to drive business outcomes for your brands, including delivering on KPIs and budget management
• Strong attention to detail and ability to manage multiple projects simultaneously
• Excellent presentation and communication skills; you’re comfortable both making high quality presentations to leadership on a fast timeline
• Ability to operate in a dynamic, fast-paced environment
• Willingness to travel as needed (1-2x / month).

Reporting to the Head of Marketing, you’ll lead the development and execution of brand initiatives across the US, ensuring consistency and impact at every customer touchpoint. From product portfolio management to in-store experience, you’ll play a key role in shaping how our brand shows up - driving growth and loyalty as we scale.

You’ll be expected to:

• Develop and execute long-term brand strategies, annual business plans, and campaigns for THISBOWL US to enhance market position and achieve business objectives, rooted in robust understanding of your consumer, brand, category and competition.
• Lead consumer research and insights to help inform development of brand campaigns, including pricing, sensory, and brand tracking research
• Manage development of product portfolio strategy, including product, pricing, packaging, and promotion
• Contribute to new product development, including seasonal menu resets and LTOs
• Lead commercial planning for brand activations, including opening new regions / markets
• Integrate initiatives across all touchpoints: owned media (in-store, social, digital), earned media (PR, influencer, etc), and paid media (BTL/ATL)
• Analyze campaign performance and ROI; iterate quickly to optimize results, utilising A/B testing where possible
• Collaborate with cross-functional teams (Creative, Digital, Customer Experience, Operations, Supply Chain, Food Safety, Finance, Accounting, etc) to align brand activations across all touchpoints
• Collaborate with Global team to harmonize all brand messaging, assets, tone of voice, and execution across all markets – including both Australia and the US
• Conduct monthly performance tracking for the brand and manage the budget for all brand activations, including holistic understanding of P&L management, CAC/LTV, and ROI.
• Company-contributed medical, dental, and vision insurance
• 401(k) retirement savings plan
• Paid Time Off (PTO)
• Dining discounts, even on your days off!

If you want to play a part in shaping the future of our business, we'd love to hear from you!
Apply today.

Thisbowl provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.