Manager, Email Marketing

Position

The Manager, Email Marketing and E-Commerce will be responsible for scaling and optimizing the Americas Christian Dior Couture Newsletter programs including eNewsletters, email capture, and automations. This person will report to the Director, Performance Marketing, helping define the local Newsletter strategy and acting as project manager, owning the relationship between local, HQ, and agency teams.

• Managing deadlines to ensure on-time deployment
• Keeping the shared planning calendar up to date
• Routing all through necessary teams for approval

• Working closely with the local eMerch team to address business needs and strategically
• Advocating local needs to our HQ counterparts
• Working towards a cohesive customer journey across eNewsletters and Omnichannel automations

• Tracking and reporting on key metrics (with support of agency team) to measure the effectiveness of email campaigns
• Identifying gaps in segmentation strategy to maximize touchpoints and performance
• Consistent sharing and implementation of best practices
• Communicating learnings to key stakeholders, proposing optimizations, new opportunities, and A/B testing

• Minimum 5 years of professional experience within an eCommerce and/or loyalty CRM Marketing roles
• Excellent communication and project management skills
• Ability to collaborate effectively with cross-functional teams
• Self-starter comfortable with taking initiative
• Writing, editing, and proofreading skills with a keen eye for detail
• Strong analytical reasoning skills to demonstrate performance and track results, familiarity with A/B testing and other optimization techniques
• Knowledge and understanding of platforms such as Google Analytics, Salesforce Marketing Cloud, etc.
• Thorough knowledge of all Microsoft Office programs (Excel, PowerPoint, Outlook)

The selected candidate will be offered a salary within the range of $110k – $120k annually, plus bonus eligibility. The salary offered will be dependent upon the candidate’s relevant skills and experience.

Christian Dior Inc. offers comprehensive benefit plans such as medical, dental, vision, Flexible Spending Accounts, and short and long-term disability. Additional employee perks include, but are not limited to employee discount program, various paid time off, volunteer time off, holidays, mental health and wellbeing support, family friendly benefits, reproductive health care, child and elder care services, commuter benefits, 401k plans with an employer contributions matching plan, employee referral program, and more.

Christian Dior Couture provides equal employment opportunities to all employees as part of the LVMH Group, which attaches great importance to ensuring that its Maisons and their partners share a set of common rules, practices, and principles with respect to ethics, social responsibility, and protection of the environment.